The Three “R’s” of SEO
Most small business owners include at least a basic website in their early business launch strategy. For many this is the largest investment the young company will make, and they are often frustrated when the new site does not rank highly on a Google search. With more than 700,000,000 sites worldwide, it is not surprising to see these young companies get lost in the shuffle. So how do you rise to the top of the stack? There are many answers to this question, and the rules shift as often as Google adjusts their algorithms which drive search results. It can be a daunting task for the...
read moreSometimes the Unexpected Works
Have your consumers become numb to your messages? After awhile, when we see the same images over and over, we tune out. To get their attention again, sometimes you need to shake things up. Check out this five minute wedding video in which the bride, groom and entire wedding party changes forever the expectation of how a bride should walk down the aisle. It is fun, joyful, completely unexpected, and entirely memorable. Can the same be said for your marketing?...
read moreWho Knew it Could Be So Easy?
Written by Ellie Flores We use the internet everyday. But who really knows how all that information gets there? I had no idea until I started working at Roundpeg how simple it can be to navigate through the back doors of the web. What has made my learning so simple, I attribute to the WordPress software. When first working with WordPress I figured, it was easy enough. Directions weren’t needed because everything was self-explanatory. Then a WordPress upgrade kept popping up. Fearful that everything would change and I would be left in the dark yet again, I was pleasantly...
read moreCross Promoting Works!
One of the most effective ways for small business owners to get your name out there is through cross promotions with related and sometimes unrelated businesses. One of our clients, Dr. Jeremy Ciano of Revolution Eyes has been very effective using his relationships with other business owners to build buzz for his business. For example, he ran a joint open house with a local singles group, and Bar Louis ( his favorite lunch spot). The singles group promoted an open house event to their members ( affluent, professional singles) The event was hosted at Bar Louis, and sign in, was across...
read moreDancing in the Rain
About a year ago, my husband found this quote at the bottom of one of those cheesy inspirational emails. I trashed the email, but kept the quote, and added the image. This may very well move to the top of my favorite quote list. What’s yours?
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