Look to the Past for Inspiration
I love looking at old advertisements. While today’s technology allows us to do so much more then our predecessors, there is much to be learned from their simple and direct style. With less photography, the ads often relied on sketches and drawings to bring the ads to life. For example check out this coffee advertisement. While few of us still wear suits and ties for work, most of us still have that same smile as we enjoy our first cup of coffee each morning. Long before Starbucks arrived, there were neighborhood coffee shops and news stands which fueled the workers of...
read more5 Quesions for Email Marketers
Written by Ellie Flores In today’s day and age, emailing is sometimes the key that gets everything done. Here at Roundpeg, we are accustomed to this way of working, and understand a good email newsletter is a center point to your ongoing customer communication As email marketers, it is important to self-evaluate your work and progress in order to achieve success. Gail Goodman, CEO of Constant Contact, shared 5 questions you should ask yourself as evaluate your email marketing program:. 1. How did your results measure up to your goals? 2. Did your bank of email addresses grow? Is...
read moreOnline Press Releases= Your Marketing Answer
Written by Christine Maley The secret to directing traffic to your web site is publicity. While the concept is simple enough, executing a plan of action isn’t always straightforward. Top placement in search engines and strong site traffic are very competitive, so businesses are continually seeking an edge. You want that edge? Look no further than online press releases. At Roundpeg, almost all of our press releases are distributed to online sites. These websites give you additional visibility, credible links, land another traffic resources. At Roundpeg, the ones that we have found to be...
read moreWhat Dora Can Teach Businesspeople
Popular guest blog poster Josh Brammer of Spinweb has provided roundpeg with excellent insights into the world of Indiana business. Today, he gives us some business advice with the help of the young, adventurous, animated -cartoon character, Dora. My almost-2-year-old bounces on the couch each morning as we turn on Dora The Explorer. Once the excitement turns to focused attention, Dora takes us on a daily adventure. I have a background in writing and video production, so I’ve often been interested in the dynamics that make children’s television so intriguing. What can I say, it makes...
read moreRepetition, Repetition, Repetition
Small business owners often look for a magic bullet; that one perfect email or direct mail piece which will drive customers to your door over and over again The truth? Real success comes from perseverance. Last Fall I wrote about my experiences learning to ride a bicycle at the age of 9. The process involved trying,(running into a mailbox) analyzing what I did wrong, tweaking my approach and trying again. The same is true for your marketing efforts. No one message is going to be perfect. Study your campaigns, and adjust the approach each time to improve your results. And the...
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