Posted by on Jul 4, 2009 in Roundpeg, Web Design | 4 comments

Written by Jay Mattingly

This is an exciting time at Roundpeg. In addition to all the projects we’re working on, we are working on a redesign of our website.

The website redesign has been a great challenge so far for me. The goal is to redesign the website to make it more navigable, reflecting changes in the business direction, and promote all the fantastic work my coworkers have done. At the same time, Lorraine is passionate about maintaining the brand equity we have built.  Even with the change, she wants the site to keep that distinct “Roundpeg” flavor, reverberating our culture,  personality, and simplicity of style.

The first step in the website redesign was a bit of research as we looked at other agency websites, to see what they did.  We spent a time analyzing what worked and what didn’t. We’ve come across all kinds of incredible websites, from gigantic agencies to companies managed in home offices. Here were a few of our favorites:

-www.barbariangroup.com-This site is awesome, if only for the “Barbaripedia”

-http://alexanderandassociates.com/ -How cool is this main page?

-http://www.asoy.com/-This site does a fantastic job of incorporating “you” in the message

Keep checking back for updates to our redesign throughout the summer!

Also, contact, Roundpeg, an Indianapolis web design company, with any questions you may have.

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  • http://www.alexanderandassociates.com Martin Johncox

    Thanks for the nice plug of our Web site! Our previous site was in Flash and we’ve now moved to a WordPress format as it’s more functional. Alexander and Associates do much the same kind of work as RoundPeg and you are definitely hitting on all cylinders. I’d appreciate your comments on our new format. It’s still in the works, but essentially, we have re-cast our site to be the hub of all the work we are doing for clients on Facebook, YouTube and Twitter.

  • http://www.roundpeg.biz Lorraine

    Thanks for stopping by. I like the new format of your site, and particularly the twitter wall. Are they screen grabs or a plug in?

    We picked your site originally because your business was similar to ours, but giving our distance, we didn’t think you would mind if we borrowed some ideas. :)

    Have you done any custom fan page work? We like the results, but Facebook is changing the rules again, so I am not sure if we will continue to offer that.

  • http://www.alexanderandassociates.com Martin Johncox

    Hi Lorraine, thanks for stopping by. The Twitter wall consists of embedded feeds. It’s not a plugin – just drop the code on the page, adjust colors and sizes, and there you go. Yes, we do a lot of custom fan page work and a little fbml. You are right, one of the challenges for PR pros is that Facebook is in a constant state of upheaval. But it bring us more work too!

    I must say you’ve done a great job on customizing your WordPress template – which done did you use? Did you have to do extensive recoding?

  • http://www.roundpeg.biz Lorraine

    We used the Corporate Theme from Studio Press. We bought the whole package, because they have a lot of variations to their themes, and once you learn to edit one, you learn to edit all of them. The one draw back is the very small header graphic. But we have learned to work around that with Next Gen Gallery, WP Cycle, and Featured content gallery.