Roundpeg | Small Business Marketing | Indianapolis

Local Business is Key!

As an advocate of the Indianapolis Small Business Community, I am often frustrated when I see our city and state government spending money to support the large business community and ignoring this vital segment.

Most recently I read about Indianapolis investing in training companies how to do business with firms in Taiwan and increasing economic development activity focused on bringing more, bigger companies to Indy.

While important, I am frustrated by the mathematics.  There are 65,000 small businesses in the Indianapolis metro area, with sales under $1 million.  That is 65,000 chances for success!

This article by Jeff Stibel, from the Harvard Business Review suggests I might be right after all, and gives some very specific suggestions for outsourced execs considering a switch to small business ownership.  He says:

  • Action. This is an entrepreneur’s best weapon
  • Planning is important. Plans aren’t.
  • Innovative financing
  • Give the people what they want

Rest, measure, refine, repeat

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Roundpeg | Small Business Marketing | Indianapolis