Level One — As a marketing company specializing in helping small businesses grow, I compete directly with other marketing consultants, including Fat Atom, Buckaroo, Both Lobes, and Tony Fanin.

Level Two — Many of my potential customers may choose to address their growth issues by focusing on other areas of their business. They may turn to coaches such as CJ McClanhan, sales trainers such as Tim Roberts or free resources such as SCORE and the SBDC for help.

Level Three — Finally, startup companies have limited resources. As a result, I am competing for business with companies providing basic office and business supplies, such as Dell Computer, Office Depot, and their local printer.