Thicken the Lines of Your Circle
How many followers do you have on Twitter? How many friends on Facebook? Does it matter? When it comes to marketing, we often spend most of our time expanding our circles, growing our “fans” and increasing the number of people who have heard of our brand. While it is important to grow the outer circle, it is important to take time to strengthen the circles you have. In a recent blog post Seth Godin suggests we should spend more time taking care of our custoemrs, and letting them spread the word. Talking about this switch in emphasis he says: Great marketers don’t spend...
read moreHow to Write a Business Plan in Ten Weeks
Have you been putting off writing your business plan because you are not sure how to get started? Writing a plan does not have to be overwhelming or incredibly time consuming. Take the first steps with this self-paced, do-it-yourself program from Roundpeg Start by downloading the business plan outline. Then each week yu will receive an email with tips, suggestions and links to help you along the way. From time to time we will direct you to resources and forms which will simplify the process. And each week we will invite you to share your progress with other business owners just like...
read moreBlogs Build Traffic
Over the last few years, I have noticed a definite shift in search results to sites with new content. While focusing on key words will always be helpful, they are not enough to drive traffic to the website for your small business. The search engines are getting smarter and they are looking for real, relevant and timely content. Constant updates to your website can be difficult, expensive and impractical, but incorporating a blog as part of your site will accomplish the same thing. If you are going to add a blog to your site, here are a few things to keep in mind: Write for your...
read moreProductive Direct Mail
We seem to be doing quite a few direct mail campaigns for client right now. While not for every business, direct mail campaigns, can be a very powerful marekting tool for many small business. However, a poorly planned campaign, can be disapointing and expensive. How do you make your campaign more effective? While design is an important component, and our designer Taylor has created some really fun designs lately, a productive campaign needs more then just good design. A productive campaign should include: A well researched, narrowly targeted list. A realistic timing schedule....
read moreSometimes You Need to Invest
I started my small business with $1,000 investment. I bought business cards, a computer and a friend helped me build my first website. It wasn’t a huge investment, but it wasn’t a huge business. But I did make an investment. Too often I meet small busienss owners who want to start a business on less than a shoe string and they struggle with the idea of investing even a little. I think Seth Godin said it well in a recent blog post: In the free media world in which we’re living now, it’s so easy to get stuck on not investing, on avoiding outlays at all cost....
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