The World is Getting Smaller
One of the services we provide here at Roundpeg is the IndyBiz calendar. We try hard to include business networking events happening in and around the greater Indianapolis area. We solicit events on a variety of social media platforms and get a wide range of submissions. As I was catching up on my emails this morning, I came across an event submission. At first glance, I did not recognize the organization or location. When I looked more closely, I realized we had received information for a networking event planned for January of 2010 happening in London. A few of you may realize that...
read moreSocial Media and Non Profit
This is my second podcast, and I recruited my good friend Pat Milner to talk about social media from the perspective of a non-profit association. Like me, she is a seasoned marketing professional, but Non-Profit associations, with their unique challenges are the core of her practice. Pat sees real opportunity for growth and message dissemination if they will embrace social media. It is a match made in heaven, allowing this associations an chance to leverage their existing volunteers, and reach new audiences as well. To hear the interview simply click the player below. Then...
read moreDo You Have a Way Out?
Many of the business plans we write for clients are used to secure tradional bank loans. But every now and then we write a plan for a company looking for investors or money from VCs. In those plans, the exit strategy ( how investors will get their money back) is critcal. If you are considering bringing investors into your business there are pros and cons. The influx of cash is a “pro” but the loss of control is a “con”. Ir you are going to go this route, be sure you define exit stratgegy before you finalize the deal. Is this a temporary loan, or are you...
read moreYes, The Laptop is On Fire and Other Business Confessions
A few years ago, Dell had an issue with Laptops bursting into flames. When it first started happening, Dell tried to keep the story quiet, fix the problem, and get on with business as usual. But the internet community wouldn’t allow them to do that. Even though this occurred before Twitter gained any momentum, chat rooms and discussion boards lit up with conversations and photographs about the problem. Within just a few days, Dell realized they needed to go public with the explanation of the problem and the solution. The internet demanded the truth. This vocal and...
read morePrice, Technology or Marketing – What is Your Competitive Advantagre
The dilemma of where to focus resources and energy is not relegated to just small business owners. When I worked for a division of United Technologies around budget time the conversations were always about the trade offs. The R&D Department would argue we needed to invest in new innovative products, to give us a competitive advantage. The Sales Team wanted us to work on product revisions which would give us the lowest price in the marketplace. And as part of the Marketing Group I was always negotiating for more money to improve the customer experience. Who was right? Which...
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