Business Plan Lesson 8: Executive Summary
This is the eighth part of a ten part series on business planning. If you want to start from the beginning, sign up for the Free Weekly Business Planning Series and recieve a blank business outline too! Although it appears at the front of the plan, a good executive summary is written last. The summary captures the highlights of the entire business plan document, just as a traveling itinerary reflects the key happenings of a trip but does not account for every minute spent. The executive summary should be clear and concise, and between two and three pages in length. Lenders, investors, and...
read moreIndiana's Favorite Blogs
Voting has started for the 2009 Indiana’s Favorite Blog Contest. Actually there are two separate contents promoting local bloggers. So what is going on? Two groups had a similar thought to promote local bloggers. Since we are on both lists, I am glad they did! I think Mike Seidle sums it up well when he says: Reality is that I’m just glad to see Indiana bloggers get their due. Looking at the entries, it’s good to see a lot of the same names on both contests. It’s also good to see how many of the contestants in the 2009 Indina’s Favorite Blog contest...
read moreIndiana’s Favorite Blogs
Voting has started for the 2009 Indiana’s Favorite Blog Contest. Actually there are two separate contents promoting local bloggers. So what is going on? Two groups had a similar thought to promote local bloggers. Since we are on both lists, I am glad they did! I think Mike Seidle sums it up well when he says: Reality is that I’m just glad to see Indiana bloggers get their due. Looking at the entries, it’s good to see a lot of the same names on both contests. It’s also good to see how many of the contestants in the 2009 Indina’s Favorite Blog contest...
read moreWill You Be at the Main Event on October 27?
If you are based in Indy, I would hope you will check out the Rainmaker Main Event this Month. It is always a good time, but this month even more fun, since I will be the featured speaker. I could tell you all about myself.. ( whatever) or simply let Rainmaker Founder do it for me. The meeting will be Tuesday Night, October 27 at 5:30. The cost is $20 for members and $35 if you are not. Hope you can make it! And while I am on the subject of shamless self promotion, this blog has been nominated on a few local Top Fifity Lists and I would love your support! Check out:...
read moreBig Changes in Advertising
According to IBM, we are going to see big changes in Advertising in the next few years. It seems they conducted a study of 2,400 consumers and 80 advertising experts and have written a report entitled. “The end of advertising as we know it.” They have identified four factors which will drive this change. Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world. Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g.,...
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