Sometimes It isn't About Business
At Roundpeg, we work with small business owners to develop an overall marketing strategy. These strategies almost always include a social media component; blogging, facebook, twitter and or linkedin. As a result, we spend a lot of time talking about how much personality do you allow to come through? While the point of social media is to create relationships on a more personal level with clients, prospects and referral sources, there is still the question of “how personal?” How much do your customers really want to know about you? This is a topic I have wrestled with...
read moreSometimes It isn’t About Business
At Roundpeg, we work with small business owners to develop an overall marketing strategy. These strategies almost always include a social media component; blogging, facebook, twitter and or linkedin. As a result, we spend a lot of time talking about how much personality do you allow to come through? While the point of social media is to create relationships on a more personal level with clients, prospects and referral sources, there is still the question of “how personal?” How much do your customers really want to know about you? This is a topic I have wrestled with...
read moreFree is Not Always Better
Retail merchants and business owners in general are struggling with the sluggish economy. And as they do, the idea of outrageous promotions as a way of getting noticed, and getting customers to try their products seems like a reasonable idea. But before you offer your services for free read this short post by Seth Godin in which he suggests that if Craig’s list charged even $1.00 for each listing, not only would they make more money, but serious users would actual find the service more beneficial. Spammers and people with other bogus listings would go somewhere else. As I read...
read moreAre You Using Social Media?
Written by Melinda Cooper According to this survey, you aren’t. The article states that: The study found 76 percent of small-business owners polled were not using social media or finding it helpful in generating business leads during the last year, and 86 percent said the did not use such sites to get advice or information. It seems the reason for this is business owners feel they didn’t have the resources (time or money) to learn to use it properly. Is this true? Shouldn’t businesses make time for new technology seminars or attending them to fully use all resources....
read moreStart Somewhere!
Everyone is talking about moving busienss on line, but for may small business owners it seems overwhelming. Chris Brogan has written a great post with 5 things small business owenrs should do today. And you can read his entire post here: I want talk to about his first point: Start a Blog. He says Start a blog – I can’t think of any simpler website technology to start and master, and there are cheap and free platforms readily available. Why a blog? Because they’re easy to create, because they’re easy to update, because they encourage repeat visits, and because you can use them in many...
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