Building a Relationship Agency
We have never been an comfortable calling ourselves an ad agency, but most people don’t really understand the difference when I refer to Roundpeg as a marketing firm.
After reading Jason Fall’s post on the culture clash between social media and traditional ad agencies I have a new definition of who we are. He says:
Social media is, in many ways, the antithesis of advertising. Advertising is one-way communications aimed at large groups of consumers. Social media is two-way communications that requires listening as well as speaking.
Ultimately, Jason says “social media is about building relationships.” And that is what Roundpeg is; a relationship firm. Long before social media became the new ” buzz word” we were working with small business owners to find creative and innovative ways to promote their brand.
Without the budget or brand recognition of larger firms. we have always felt relationships, built and nurtured over time would give our clients a competitive edge in the marketplace. Eight years ago I taught networking classes, and I still do from time to time. But today I have added Social media to the mix. Why? Because used properly ( and not abused) social media is a great way to nurture relationships.
For more on good and bad uses of social media, check out some of my other posts on the topic. And then read stuff by people I think really are experts: Kyle Lacy, Michael Reynolds and Douglas Karr.
Lorraine,
Great post and I think it’s why all of us that you mention above don’t compete with one another – rather, we encourage and would like each other to succeed. Traditional agencies compete… social media agencies find the resources that are going to provide the most compelling solution.
Doug
You are absolluetly right Doug! When you find a group of people you enjoy working with, it allows you to focus on what you do best!
Thanks, Lorraine! I’m honored at the mention and I love the new content you are posting, as well as the new site/blog design. I agree wholeheartedly with Doug, as well. I love to see talented, hardworking people like Kyle and Doug making Indy a better place.
Relationships are by far the most powerful key to success in business and in life. Social Media has not only created an ability for us to nurture existing relationships but to build upon new ones.
Michael,
Thanks for the nice note. We are very happy with the site redesign. The simple structure seems to make it easier for people to find what they are looking for, so they come back more often.