Taking a Different Approach
Creating a flyer for long term care and disablity insurance is challenging because there are only so many images of sad or injured people. And, let’s face it, those images don’t make you want to look at the information. So, when we were asked to develop a promotional flyer for Innovative Individual Insurance , we took a different approach…
Our client sells supplemental products to compliment the primary insurance offered by employers. With the holiday season right around the corner, we thought it would be fun to draw a parallel between the side dishes served at Thanksgiving and their Insurance products. Our headline: ”Turkey without the sides…isn’t so appealing” was paired with eye catching photos of of turkey and the trimmings.
“What Ala Carte options do you need?” Health, Life, Disability, Dental and/or Long Term? Innovative Individual Insurance offers a menu of items where you can pick and choose the types of insurance you need.
At first, grasping the different approach of this flyer was challenging, but now as I look at the appetizing food pictures and the “Ala Carte” menu, I think this ad could also be used in Bon Appetit magazine!
Hi there. I enjoy your blog and read it often. I was wondering what was wrong with your web portfolio? When one tries to view your work an EXTREMELY small window pops up showing the site, and then there is no actual link to the site. You can actually view this image in larger format but it only stretches out and pixelates the very small image. I’m interested in seeing what you can do on the web….but I’m afraid this serious issue is a bit scary…Just a heads up – You should get this fixed!