Crew Property Improvement Specialists Announce New Website
We recently launched Crew Property Improvement Specialists new website – www.crewspecialists.com. There old website had an attractive landing page, but without much text or SEO planning, it was not a productive site, The new website provides more information regarding their home repair services, annual maintenance programs, pictures of past projects, testimonials from clients and company news. The creation of a blog was a major change for this site. It allowed the firm to move away from a single testimonial page. After seven years in business this page was so long, the testimonials...
read moreTie Your Shoes
Today’s post is by our intern Neil: Have you ever tried running in shoes without shoelaces? It is difficult, and risky as you can easily trip and fall on your face. Running your business website without taking advantage of SEO tools creates a similar scenario. While you are unlikely to be in danger of physical injury, the risk to your business is real. Without a solid focus on SEO, you will find yourself tripping and falling as you attempt to drive traffic and connect with potential prospects and clients. SEO (Search Engine Optimization) according to Wikipedia is the...
read moreEpisode # 5 More Than A Few Words: Twitter for Business
I had a chance to sit down with Michael Reynolds, owner of Spin Web recently. We talked about how small business owners can use Twitter as part of their overall marketing strategy. Michael suggests small business owners should make Twitter part of their overall networking plan, using it to extend relationships created at live, off-line events. A valuable search tool, he uses it to look for business opportunities and keep up with news and events. The “real time” nature of Twitter, he suggests makes it a more productive search tool then Google in certain situations. In...
read moreAre You Ready to Write Your Annual Memo?
One of my favorite writers on the Havard Business Blog is Anthony TJan, who wrties a column entitled Upstarts and Titans. His thoughts, suggestions and ideas are often as relevant for the small business owner as they are for the CEO of a multinataional firm. I thought that was especially true when I read his post entitled Every CEO Should Write an Annual Memo to the Board. He requires each of his clients to write a one page summary of the year that is closing, and plans for the year ahead. The document should include lessons learned, as well as plans and goals for the...
read moreEveryone Is Still Not Your Customer!
For years, I have been trying to convince my clients that “everyone” is not their customer. Many small business owners are afraid to focus on a niche, because they are afraid they will miss out on an opportunity. Selecting a niche and targeting your message on a specific segment will not prevent you from working with others. Targeting simply forces you to focus your resources and attention on the most profitable segment. Seth Godin hit the nail on the head when he said: The problem with “everyone” is that in order to reach everyone or teach everyone or sell to...
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