Seminar – Marketing By the Numbers Jan. 26, With Howard Cox
Good marketing begins with a budget based on the numbers which drive your business. As 2010 kicks off, this is the ideal time to build a marketing budget for your business. To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Number In this workshop we will show you how to build an ROI based budget. Howard will show you how to calculate the Lifetime Value of a Customer and how to use this a a starting point for your marketing budget. Then I will explain the relationship between leads and closing...
read moreHoliday Greetings
My son just called to wish me a Merry Christmas. That doesn’t sound strange, until you realize we are Jewish. But my son is in the Navy. And I can tell you as a military mom, when your child calls on Christmas Day it doesn’t matter what religion you are. So to all the military moms and dads, I hope you get a Christmas call too. Happy Holidays! Wishing your children a safe return...
read moreEpisode # 11 My Secret to Real Weight Loss
I suppose you are surprised to see this topic in a small business blog. But there is a connection, I promise. You see the same strategy I used to lose weight this past year,will help small business owners grow sales next year. There is no magic formula, but setting a goal, creating and sticking to a consistent action plan, measuring your progress will keep you on track in 2010! Listen to Episode # 11 of More than a Few Words to discover my secret!
read moreOrdinary Man – Extraordinary Passion
This is a true story. In 1980 Chris Campbell was considered one of the best wrestlers in the in the United States. He was a solid contender for a position on the US Olympic team, but was injured in the World Games a few weeks before the Olympic trials. As a result of the injury, he could not qualify to make the team. In 1980 Chris Campbell stayed home and watched the Olympics from his living room couch. In 1984 Chris Campbell was considered one of the best wrestlers in the world and he had earned a spot on the US Olympic team. In 1984, the US boycotted the Olympic Games so once...
read moreCool CoolIris
Written by Neil Chaggar With so many new applications being created almost daily, it is rare to come across something which makes you say: “Wow… that is cool!” I had one of those moments just the other day when Lorraine showed me CoolIris. What it is: CoolIris is a simple yet innovative software which showcases media on your website. It displays both images and video in a manner of an interactive 3D wall in which you can drag your files to go back and forth, and make them bigger or smaller. Did I mention the installation is a breeze?! How it works: CoolIris works with various...
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