A Four Part Process for Trade Show Success
January and February are traditional home show and trade show months. If you are planing on attending one of these events this spring make sure you do more than just show up. For a small business, the investment in attending a tradeshow is significant. Make sure you get your money’s worth buy keeping these four things in mind. Pre-show planning and promotion – Let people know you will be at the event. Contact customers, prospects and vendors and ask them to drop by your booth. Ask conference organizers for a list of attendees. These lists are often available before...
read moreTalk Less and Listen More
There was once a very impatient young man who went to visit a bible scholar. He demanded the scholar tell him everything he needed to know about the bible standing on one foot. The scholar, who was a very old man smiled, stood on one foot and said, “Do unto others, as you would have them do unto you! All the rest is commentary” Regardless of what you believe about the origin of the bible, almost everyone will agree this is an extraordinary piece of literature, with many complex themes. And yet, I would argue, the contents of the entire book can be summed up in the simple...
read moreeNewsletters Still a Powerful Tool for Small Business Owners
Seven years ago I discovered Constant Contact. This powerful eMail tool has been an integral part of my marketing activities for years. I have long been an advocate of the tool because if done well, newsletters are a great way to touch your customers and potential customers. Over time, it can help build credibility and a sense of familiarity with your organization. It is more challenging now, because so many companies are using email newsletters as part of their marketing mix. But, if done right, they still add value. The following tips apply equally well to printed or electronic...
read moreEpisode # 10 – Marketing in a Down Economy
About a year ago, Ingrid Cummings invited me to be a guest on her radio program Rubicon Salon. In the course of the hour, we talked about marketing, social media and staying ahead of your competition in an economic downturn. While the entire program is too long for More Than a Few Words, I thought it would be fun to share a few excerpts over the next few weeks. In this first segment, we talk some of the strategies small business owners can employ when the economy slows down. From the interview: “When everyone is pulling back it is a wonderful time to invest. It is easier to look...
read moreLesson From the Kitchen For Small Business Owners
I originally wrote this article for a corporate audience. I was talking to managers about how to build effective teams. But as I reviewed the content, I realized it makes sense for small business owners and association leaders. We need to be great chefs too! Years ago, my mother gave me the secret to making a great stew. I am not much of a cook, but her advice makes a lot of sense when you are trying to build a great company, team, or advisory board. My mom suggested: Use a variety of ingredients for distinctive taste. Be patient – Cook slowly, over a low heat to allow the...
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