New Niche Marketing Tools
I have finally arrived as a blogger! I am now receiving press releases to share on my site. I received this one from Wordstream. After I got over the initial shock and residual feeling of being flattered, I actually read the release. I decided to share it with my readers because I think the tools will be valuable to small business owners trying to manage their SEO and PPC campaigns. WordStream Launches Two Free Niche Marketing Tools for SEO and PPC WordStream adds to their suite of free search marketing tools, introducing two new products to help search marketers better identify...
read moreStreet Marketing
Growing up in NY the highest compliment you could pay someone, was to say they were “Street Smart.” This indicated the individual knew how to get things done, with a commons sense no nonsense approach to life. This same common sense approach makes Street Marketing ideal for the small business owners looking to create a big impression on a limited budget. Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan. The Difference is a Matter of Focus! Unless you have the...
read moreThinking About Trade Show Season? Think Smart!
Are you considering participating in a trade show, home show or business showcase this year? If so, here are a few tips which will help you make the most of your investment! Start with Measurable Objectives Before you reserve your space, and write the check be sure you know what you want to accomplish. Have specific objectives in mind, and measure the results! For example: Number of people who came to booth Number of leads Sales within a specific period of time after the event Investment per lead Pick the Right Show and the Right Location at the show As you compare trade show opportunities...
read moreHappy Holidays from The Roundpeg Elf Crew to You…
At Roundpeg we have worked hard to develop a unique brand, which extends well beyond our logo. Our brand is about positive energy, creativity and collaboration. These three elements are conveyed in the words and images we choose, as well as the way we present ourselves in social media and face to face networking events. It is important to create credibility with our brand, so clients trust us. At the same time, we know that while we are serious about what we do, we do not take ourselves seriously so our brand incorporates this lighthearted part of our personality, too. As we...
read moreIt is All About Value
Do you know what your product/service is worth? Are you charging the right amount? Most small business owners, me included, struggle with this question. Why? Because we often confuse the cost of producing the product with the value it brings to the customer. Establishing a price for your goods or services has nothing to do with the production cost and everything to do with the value. A great example of this in action is software. A few years ago I bought a copy of the Adobe Creative Suite. I opened an attractive box which contained a CD and a small manual. There was less than $10 worth...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
