Blog Farming
I have often used the farming metaphor when teaching classes on networking. In a recent post Chris Brogan channels the same concept with regard to your blog. Drawing a comparison to farmers, Chris lists 11 “chores” which should be part of your daily routine if you are serious about writing a blog Some were things I do on a regular basis, ok not always every day, but fairly often: Get your blog post up. Make it helpful, worthy of comments and unique. Comment on other people’s blog posts. Share other people’s blog posts. Comment back to people who’ve...
read moreLifeTime Value of a Customer
I recently taught a workshop with Howard Cox of Sommerset CPA’s. The central theme of the class was building an ROI based marketing budget. To do that, you must begin with a look at the numbers behind your business. Why? Because when it comes to marketing, it is all about the numbers. How much does your average customer spend? How many years does a client stay with you? How larger is your referral base? How good is your closing ratio? Use this worksheet to help you analyze the “numbers” which should drive your marketing decisions! Click here to download the...
read moreDevelop Good Habits!
Good habits take practice and repetition. If you want to develop good eating, exercise or study habits, you have to work at it. The same is true for your blog and the rest of your social media habit. As, ProBlogger Darren Rowse explains, it requires a system. He outlines five steps to improving your blog. Don’t bite off more than you can chew Regularity is more important than High Frequency Under Promise and Over Deliver Build a Schedule Have Someone (or Something) Manage You While all of these are important, I think number 3 tops my list. This applies to more than just your blog....
read moreTwitter is to Marketing What Microwaves are to Cooking
Thirty years ago, my mother-in-law, a gourmet cook, she didn’t think she would ever use a microwave. Raised in an era of slow cooking, taking all afternoon to prepare a meal she couldn’t imagine ever using a microwave to cook a roast or bake a cake. And she was right, the microwave was not the right tool for that type of cooking. However, as she began to experiment with it she did discover, there are things the Microwave did extremely well. Today, at 81 years old, the microwave is the most used device in her very active kitchen. She still bakes and roasts in the traditional...
read moreIf you hold an event and no one comes, is it still an event?
Small business owners often consider running a special event as a way of introducing their business to prospective clients. They hope the event will generate PR and create BUZZ. Our new intern Allison Carter shares some thoughts on how to structure the event to attract the attention of both the media and the community. By Allison Carter: Holding an event is a great way to raise your profile in your community. It gets your name out there, and lets you meet face-to-face with potential customers and share your expertise. But even the best event in the world won’t help you if no one...
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