Everyone is Not My Customer!
Everyone is not my customer. While I know that intellectually, sometimes it is hard to embrace that fact emotionally, especially in a tough economy. But the truth is, if I want to use my time well and do the right thing for my clients, sometimes the best thing to do is to turn the project over to a competitor. This quote is from a post by Seth Godin on this topic. He argued that passing a project to someone else better prepared to handle it will actually raise your image with that client. He said: This is when you earn the right to be seen as a trusted advisor, not a...
read moreRaising the Bar on Customer Service
What do you do to keep customers coming back? According to Seth Godin, what was once conidered incredible, is now run of the mill. The challenge to small business owners in a comptitive market is finding new ways to surprise and delight your customers. Nick Carter of AddressTwo does that on a regular basis. Continually working on new features for the software, Nick has added a WishList feature to the user screen. Now, any user can suggest improvements, and vote on the suggestions of others. New features with the most votes, get attention first. Nick is truly creating customer...
read moreA Good Business Plan Every Business Needs One
As the year begins, now is a good time to ask your self what direction you will take your business. And just like any long road trip it is easier to arrive if you have specific directions or a clear map to your destination? Your road map is a business plan. Whether you are looking for external funding, or simply to get your ideas organized, a written business plan will keep you on track. WHAT SHOULD YOUR PLAN CONTAIN? As you write your business plan, keep your audience in mind! If you are hoping to use this plan to solicit funds be sure to include information which will prove the...
read moreMaking Lemonade – Or How to Transform an eMail Mistake Into a Win!
Last week I sent an email to remind 17 people they had registered for a seminar. Due to a glitch in the email system, the note was actually sent to 1100 people. ( And this time I know for sure it was not user error) The result, was good and bad… More than 350 people responded. Many were confused because they didn’t remember signing up, some were apologetic, and some like my son and Father-in-Law were simply amused. ( My son is in the Navy, on his way to Thailand, and my Father-in-Law lives in Dallas) So the bad … I needed to send 350 notes of explanation to...
read moreI Don't Love Hearts and Flowers!
About two weeks ago I was looking for a ” heart” image for a Valentines Day promotion I was designing for a client. I went to Google as I often do, and searched for “heart” images. Finding one I liked, I clicked on the link to take a closer look. Unfortunately, the link took me to a porn site, which launched a virus on my computer. We spent several hours trying to delete the virus, and finally gave up. We called Hans Soine, who came by and picked up our computer. Several days later ( It was after all New Years Eve) he returned, with a clean, virus free...
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