Sample Press Releases
At Roundpeg, we distribute hundreds of press releases each month to both local and national media outlets. How does a small firm turn out so many news stories? It is easy when you realize most press releases are relatively simple; just a few paragraphs, designed to whet the appetite of the writer. Here are a few examples of typical press releases you can use as a starting point for your own release. substitute a few details about your firm, and you are well on your way to completing your release. New Hire Press Release Sample Press Release: New Product Press Release Sample: Special...
read moreEpisode # 27 Will You Hullabaloo?
What is Hullabaloo? Well if you are as old as I am, and odds are you aren’t you might remember a TV show from the 1960′s . It featured musical performances by folks like: Sammy Davis Jr., Petula Clark, Paul Anka, Jack Jones, and Frankie Avalon. I included the links so you could figure out who I am talking about. Anyway, I am off topic, because the Hullaabloo I am really excited about being a part of the Spring Hullabaloo hosted by Address Two . I interviewed event organizer, Nick Carter the other day about the program and learned a few things. I got a run down on...
read moreFrom Random Strangers to Raving Fans workshop
I’m excited to be team-teaching a course with my sales coach, Matt Nettleton of Sandler Training Trustpointe. The class is called “From Random Strangers to Raving Fans: Using a system to create the right messages for the right people at the right time.” We’re going to talk about how important it is that your sales and marketing support each other. After all, the best marketing plan in the world won’t help you if you can’t seal the deal, and the best sales strategy won’t help you if you don’t have leads in the first place! Check out the details below. Hope to...
read moreOne Theme or Many?
About three weeks ago I wrote a post entitled Small Business Marketing, Small Business Marketing, Small Business Marketing. In it I compared different strategies of driving traffic to your web site. One strategy is to stay focused on a specific theme. I decided to give this concept a try. So from Feb. 7 – Feb. 23 (With the exception of a special post on Valentines Day) I wrote about business planning every day. The results are mostly positive. I have a great library of content to share with clients and prospects. I saw an improvement on my placement on searches for key words...
read moreMarketing Drip Campaigns
Around the world, large canyons exist because of the steady drip of water. The small, but constant impact wears down the rocks, eroding the surface, and cutting a path where there wasn’t one. The same process works in customer interactions. It is easy for a prospect to miss or ignore one message, a consistent, small campaign, of email, print, or some combination of both, can wear down objections and open up a door to a sales opportunity. At roundpeg, I have been experimenting with targeted drip campaigns or marketing sequences. This is a process in which I identify a...
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