Check out Kyle Lacy on Inside Indiana Business
Looking for insights on how to use Twitter for Busiuness? Start by checking out this interview with Kyle Lacy on Inside Indiana Business. As I listened to the interview, I don’t think Gerry is quite sure how or why to use twitter. I hope Kyle left him a copy of the book!
read moreBuild a Better Website in Seven Weeks
These days, a website is an integral part of the marketing plan for every small business! You probably have one, but is your website doing it’s job? Is it representing your brand, attracting visitors, and converting those visitors to qualified prospects or even customers. Do you know how your website stacks up against your competitors and do you have a plan to improve? To help small business owners answer these questions, and many more, we are launching a FREE seven week program designed to help you build a better website. Interested? Simply fill out the form below to get...
read moreBusiness Plan Mistake #11 Failure To Communicate
I know when I started this series two weeks ago, I promised the Ten Mistakes Small Business Owners Make. But if you jumped to the original article, you know there are really 11 items on my list. This final element is probably the most crucial for your success. Business Plan Mistake # 11 Failure to Communicate While not directly a part of your document, poor communication can have a detrimental affect on your business. As you write your plan, involve anyone who could be affected by the plan. Seek advice from people you respect. Talk to employees, family members, business partners, and...
read moreBusiness Plan Mistake # 10 Inadequate Consideration of Pitfalls
Stuff happens! Things go wrong. When the worst happens, will you be prepared? Too often small business owners avoid thinking about what could go wrong because they believe negative thinking will affect their performance. This avoidance is dangerous because without an adequate assessment of risks you will not prepared if something should occur. So today’s mistake is not an afterthought, but an integral part of your planning process. Business Plan Mistake # 10 Inadequate Consideration of Pitfalls Create a list of the pitfalls, regulatory issues, competitive challenges, and changing...
read moreMarketing Budgets
Don’t wait till the end of the year, to figure out what you spent on marketing. Take a proactive approach!! Not sure how to get started? Listen to this interview with Howard Cox as he shares some insight into how to buidl an ROI based Marketing Budget. Click here to listen to the interview. And if you want the worksheet he refers to, simply fill out the form below Online Form – Roundpeg Regisiter for Marketing by The...
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