Economic Road Kill Video

I am really excited about the launch of my new Video Blog.  This first one in the series looks at my thoughts on how entrepreneurs need to approach the external economy. Roundpeg-Economic Roadkill from Lorraine Ball on Vimeo. The video was shot and edited by Another Cool Design.  John, Nathan and Victoria were so much fun to work with, and I think they did a great job of capturing my style and attitude with the graphics and supplemental images. What do you...

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Weddings and the Color Purple

At Roundpeg, our clients  come from a wide range of industries. On any given day, we may find ourselves working with a HVAC company, Eye Doctor or DJ.  I enjoy the diversity and have become accustomed to switching gears as I move from project to project.  So it was unusual when we had two wedding planners ask us to design their sites, one right after the other. In the first quarter we designed a website for Kim King Smith Events, LLC and Simply Perfect Events. Both sites were had elements which made the projects, fairly simple, and complex at the same time.   One thing we noticed was...

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How blogging can drive business to your site

by Allison Carter, Roundpeg Intern Does your site have a blog? If not, you’re not as visible on the Web as you should be. We’re continuing our exploration of Effect Web Agency’s great white paper. One study found that Web sites with blogs get 55% more traffic than sites without blogs. Blogs help you show your expertise in your field, and help you get indexed by search engine crawlers. When the Public Relations Society of America added a blog to its site, it saw a 450% increase in search engine referrals, according to a case study. Blogs are also a great way to create...

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Where to Find Lorraine Ball

I have a busy few months ahead, with lots of public speaking engagements planned. Here is a short list of where you will be able to find me: March 30 - Rainmaker’s Main Event April 14 - Introduction to Business Planning April 16 – 17 – Marketing by the Numbers, New Orleans April 22 – Marketing Segmentation – Hullabaloo April 27 – All Things Marketing Seminar May 5 – Improve Your Website ROI May 6 – From Random Strangers to Raving...

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Good Design Helps Customers See You Better

Revolution-Eyes – POP Program - We have worked with  RevolutionEYES  since before they opened 2 1/2 years ago.  Every month we get together and kick around new ideas.   One of the projects we have discussed for monts  is a POP (Preferred Optical Program) which would offer vision benefits to employees in companies without a vision insurance program.   I am excited we stopped talking about it, and started designing it!   The program includes savings on : Eye Exams Frames Lenses Contacts Kids Package From a marketing perspective there were three distinct tpieces which made...

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