What do Journalists and Marketers Have in Common?
What do journalists and marketing pros have in common? Questions!! Both groups of professsionals begin their process with some simple questions. Here is a quick list of the seven questions you should ask as you work on your marketing plan!
Who –Who is your ideal client? – Age, income, type of business
What – What is your customer’s problem. What keeps them up at night?
How –How will your products or services solve the problem your client faces?
Where – Where is your ideal client? This also applies to where they look for information and new products and services
When – When do they need your product? When will they seek out information? Will they look far ahead of the need, or only when what they are using breaks.
Why – Why should they chose you?
For answers to these and other important marketing questions, join Matt Nettleton and Me for a look at how to transform Random Strangers into Raving Fans !
March 25, 8:00 – 11:00 a.m.
Sandler Training Trustpointe Offices, 6666 East 75th Street, Indianapolis
Fee: $29.99 Seating is limited, so be sure to register soon. Click here
