Having a lazy website can lose business
by Allison Carter, Roundpeg Intern We’re continuing our discussion of the Effect Web Agency’s white paper on the 3 major risks of casually investing in the Web. Sometimes, having a poorly designed Web site is worse than having no site at all. As we discussed earlier, having no Web site simply doesn’t create an impression. But having an ugly, unwieldy, unprofessional site can actively create a negative impression. As Effect’s white paper aptly points out, “…visiting a website or social site potential customers begin to infer a lot of things about a...
read moreMira Awards – Indy Tech Community Celebration
A few years ago, a debate raged un the Indy community as to whether or not, we could be the next Silicon Valley. While many laughed at the idea of Indy becoming a tech center, those of us closest to the tech community saw great potential. This year, with 88 different companines submitting applications for the Mira awards, it is hard to dispute the fact that we have a solid technology base! TechPoint President and Chief Executive Officer Jim Jay says there are now more than 1,500 technology companies operating in Indiana, all benefiting from Indiana’s superior tech work...
read moreEpisode # 27 Strategies for a Recovering Economy
After one of the longest recessions in the last 50 years, many of us have forgotten how to operate our businesses in an expansionary economy. But the recession is over, and it is time for a change in strategy! In today’s podcast I talk about the single most important strategy for small business owners in the recovery … consumer spending! If you enjoy today’s podcast, mark your calendar, and join me at the Rainmaker Main Event on Tuesday, March 30th, from 5:30 – 7:30, as I explore this topic, in more detail. Till then, I hope you enjoy today’s episode of...
read moreWhat Websites Have in Common with Trailer Parks
For many small business owners, the relationship between web site design, domain registration and web site hosting is often confusing. Whenever we start a new website project, we always make sure our client is clear on the relationship of these three elements. To explain how the pieces work together, we often use the following analogy: . Your Domain Name – This is the address of your website. Like a cell phone: number, you can change carriers or services, but your number won’t change. You Website – These are the graphic and data files which allow your site...
read moreThe Internet Makes PR More Challenging and More Effective
PR used to be an easy gig. Step One – Write a press release, educational article or case study Step Two – Submit it to a list of reporters in your targeted media Step Three – Collect the clippings and start over But as newspapers struggle to find advertisers, the amount of content shrinks. As a result, especially here in Indy, fewer and fewer stories are featured in the print version of the publications. In an interesting article in Web Designer Depot, the author suggested that the iPad may very well be the last nail in the coffin of traditional media. While I am...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
