Without a Website You Don’t Exist
by Allison Carter, Intern I recently received a great white paper from Steve Schmidt with Effect Web Agency on the 3 major risks of casually investing in the Web. I will be talking about some for the key points in a series of blog posts, but the entire white paper is worth the read. The first danger is a lack of brand awareness and visibility. According to a 2007 survey, 65.3% of B2B buyers and 70% of consumers begin their search for products and services with a search engine. So if you don’t have a Web site at all, kiss more than half of your potential business goodbye. Even if you...
read moreWithout a Website You Don’t Exist
I recently received a great white paper from Steve Schmidt with Effect Web Agency on the 3 major risks of casually investing in the Web. I will be talking about some fo the key points in a series of blog posts, but the entire white paper is worth the read. The first danger is a lack of brand awareness and visibility. According to a 2007 survey, 65.3% of B2B buyers and 70% of consumers begin their search for products and services with a search engine. So if you don’t have a Web site at all, kiss more than half of your potential business goodbye. Even if you have a Web site, if you...
read moreENOUGH ALREADY WITH THE LISTS IN BLOGS!
My guest blogger today is Rhoda Israelov. A long time friend, Rhoda has done many things in her life, and many of them are connected to writing. As a professional ghost blogger, she writes under many names but today she is writing for Roundpeg as Rhoda Israelov of Say It For You Enough Already with the Lists in Blogs by Rhoda Israelov When too many people jump on the same bandwagon and do it once too often, the music tends to go off key and the wagon wheels give out. Anyhow, that’s the conclusion I came to the other day, standing in line at Borders Books scanning the magazine rack...
read moreInternet Marketing Advice for Contractors
It is easy to see how tech firms and retail companies can use internet marketing and social media, but contracting firms? My friend Matt Michele, founder of the Service Roundtable makes a compelling argument for even businesses in these trades to give it a try. He identifies a series of simple steps any small business owner can take to begin using the internet more effectively. His list includes: Create a Facebook Fan Page – As I mentioned in a post about a week ago, Facebook is coming the social media of the masses. While it may not be the most effective method to...
read moreHow to Blog in Only 10 Minutes
It’s 9:06AM on Friday, March 19th. When Lorraine asked me to write a blog post about how to write a blog post in ten minutes, I knew the best way to start was by admitting the time. After all, you’re not likely to believe that this is possible unless I truly commit to a personal demonstration of the process of blogging efficiently. As the clock clicks over to 9:07AM, I’m reminded of the reasons that Lorraine asked for this post. First: she witnessed the process of writing a blog in only 600 seconds herself during our Blog Indiana 2009 presentation. Second: she wants to show her...
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