Episode # 28 – Why Use Video on Your Website
I had a chance to sit down recently with Dave Anderson of Pinpoint Multimedia to talk about video. Dave, a video strategist shared some tips for small business owners considering adding video to their website. He says: When you can’t be face to face, Video works It is on 24/7 – It is working while you sleep, but keep your audience awake with short, relevant content Video is great for Marketing/Sales, Training and Communicating to Employees and Customers Keep your content concise and relevant to a targeted audience! To here the rest of the interview, click the...
read moreNew Uses for Twitter
In the small business community we are very focuesed on how to use twitter to expand our brand and communicate with our customers, propsects and strategic partners. But Twitter has many other powerful applications as a search and even research tool. In this article for the Harvard Business Reivew, the authors present an interesting example of how larger firms can use twitter to gather feed back from employees and customers. Obviously for sensitve company information, you would want a more private platform, but the strategy can work for small business easily. How? Just ask a...
read moreBaby Boomers, Business and Facebook
About two years ago I found an article by Mary Smith with some ideas on how to use Facebook to reach Baby Boomers. At the time, I wasn’t sure I agreed with her, that Facebook had the potential to be more than a social networking website, geared primarily for college – early twenty market. She argued, it could also be used as part of a small business marketing toolkit. Today, I know she was right. Her advice is as relevant, if not more so today than it was two years ago. She recommended: In addition to creating your profile you should create a page for your...
read moreToday’s Consumer Still Loves Coupons
She just doesn’t like clipping them. When my kids were little, I would rip through the Sunday paper looking for coupons on diapers. I am not much of a coupon person in general, but we went through a lot of diapers and it just seemed silly to pay full price. Once my kids finally mastered the potty, I said goodbye to diapers and good bye to coupons. They were just too much trouble to keep up with, organize and keep track of when I went shopping. But I do like saving money, so I am the perfect target for digital coupons. Instant savings I can download to my computer as I head out...
read moreFacebook: There is Strength and Risk in Numbers
In the early days of home video, there were two products, Sony Beta, and VHS. There was no comparison, the Sony product was significantly better, so why did it all but disappear? Because the masses couldn’t really tell the difference, and VHS was cheaper. I was reminded of that case, as I read an article by Louis Gray. One of my favorite sources for new technology and applications, he made a compelling case for Facebook as the Social Media Hub for the average person. While he personally prefers other products, he is finding himself forced to Facebook. He says: ” I may...
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