Earlier this year Jackie Huba predicted:

My prediction for 2010: social gets integrated into business functions. That means: social media policies, aligning social media strategies and tactics with overall business objectives and revenue goals, and realigning functional teams.

If she is right, if Social Media is going to be a significant part of your small business marketing organization chart several things need to happen.

1. Someone has to own the social media strategy.  Everyone in the organization can participate, lets face it they will even if you tell them not to, but there needs to be a strategy and guidelines
2. There need to be specific goals for social media.  Just like any other marketing tool, without goals, how can you measure return? .

More on This Topic

• Marketing Organization Begins with a Budget!
• Marketing Organizational Chart
• Social Media Organization Chart: Customer Service
• Social Media Organization Chart: Lead Conversion
• Social Media Organization Chart: Lead Generation
• Social Media Organization Chart: Strategy
• Where Does Social Media Fit in Your Marketing Organization Chart?
• Marketing Org Chart – A Closer Look at Lead Generation
• Marketing Organization Chart – Revisited
• Creating a Marketing Calendar