One More Round of Names
We have narrowed down the list for our Grocery Delivery Service client. Will you take a minute and complete the short survey? Online Form – Grocery Name Feedback
read moreDon't Torture Your Prospects
About a month ago, I wrote this blog post for the Marketing Technology Blog. I had a number of interesting comments about the article, so I thought I would republish it here. Don’t Let Your Drip Campaign Become Chinese Water Torture An effective technique to move Random Strangers to Raving Fans is to use a “drip campaign”. To begin your campaign, identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages. Email, voice mail, direct mail, or face to face are all viable methods to send the message.. To...
read moreDon’t Torture Your Prospects
About a month ago, I wrote this blog post for the Marketing Technology Blog. I had a number of interesting comments about the article, so I thought I would republish it here. Don’t Let Your Drip Campaign Become Chinese Water Torture An effective technique to move Random Strangers to Raving Fans is to use a “drip campaign”. To begin your campaign, identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages. Email, voice mail, direct mail, or face to face are all viable methods to send the message.. To...
read moreJump Start Your Business: Planning Now for an Economic Rebound
The economy right now is tough. Everyone knows that, and almost everyone is in the same boat. So you have a few choices: you can mope and be depressed about our economic circumstances, or you can put yourself in a position to succeed when the economy inevitably rebounds. Inc. Magazine’s excellent 25 Ways to Jump Start Your Business offers some great suggestions. Keep having meetings with prospective clients–even if you know that they won’t buy right now. Stay away from a hard-sell approach, and instead be sympathetic: “I know times are tough right now, but I still...
read moreDoes Your Marketing Organization Chart Contain Social Media?
Earlier this year Jackie Huba predicted: My prediction for 2010: social gets integrated into business functions. That means: social media policies, aligning social media strategies and tactics with overall business objectives and revenue goals, and realigning functional teams. If she is right, if Social Media is going to be a significant part of your small business marketing organization chart several things need to happen. Someone has to own the social media strategy. Everyone in the organization can participate, lets face it they will even if you tell them not to, but there needs to...
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