10 Timeless Branding Tips
If you are starting a new business, or revitalizing an old one the visual brand is an important part of the process. While style rules come and go, these ten tips remain true over time. If you want to build a great visual brand keep the following in mind! Opt for simple 1. Use Two Colors- The more colors you use, the more difficult it will be to maintain brand consistency as you move across media. Also, while you want the logo to be distinctive, too many colors will create visual conflict every time it is place on a page with other images. 2. Use No More Than Two Fonts –...
read moreJump Start Your Business: Interns
Looking to infuse some new ideas into your business? Want a low-cost way to take on some additional projects? Consider finding some interns. Inc. Magazine’s list of 25 Ways to Jump Start Your Business suggests holding a contest to attract great interns. This is great for a fashion company that can offer a $4,000 scholarship and a mention in Teen Vogue, but let’s get real: most small business owners can’t afford to do that. What you can do is give someone a chance. Having an internship these days is crucial to any young person wanting to get into the job marketing. Having...
read moreMore Names!
We loved hearing your feedback on Taylor’s designs for the Carpenter’s Rule–stay tuned for a blog post from him announcing the big winner. We enjoyed the collaborative effort so much that we’ve decided to turn to our wonderful community again for some help in naming a company. We’re working on naming a company that shops for and delivers groceries to seniors. We’ve got a list of names, so weigh in and tell us what sounds right to you–or suggest something new! GoGo Groceries Grocery Guru Easy Shopper Shop4U The Shopping List Milk...
read moreDon’t Design in a Vacuum
All too often small business owners fall in love with their ideas. They spend so much time thinking about their new business concept, they lose perspective. Sometimes it is important to step back, and look at the concept from a distance, or to get feedback from someone else. In a recent post on Web Design Depot, the author talks about the four people you should ask for feedback about your website. I would expand this, and ask these same people for feedback on your business idea in general. He says: Ask Your Mom ( Or Better Yet your Grandmother) Ask a Big Name Ask Yourself Ask Your...
read moreDon’t Design in a Vacuum
All too often small business owners fall in love with their ideas. They spend so much time thinking about their new business concept, they lose perspective. Sometimes it is important to step back, and look at the concept from a distance, or to get feedback from someone else. In a recent post on Web Design Depot, the author talks about the four people you should ask for feedback about your website. I would expand this, and ask these same people for feedback on your business idea in general. He says: Ask Your Mom ( Or Better Yet your Grandmother) Ask a Big Name Ask Yourself Ask Your...
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