WordStream Launches SEO Toolset
I guess I have finally become a “legitimate blog” in the eyes of the tech community. Why do I say that? I am now getting press releases about new software and tools. Check out this release from WordStream. They are launching a new SEO Toolset with Advanced Keyword Research and Content Optimization Features While not for the average small business owner, this new search engine optimization software provides marketers, bloggers and website owners with host of keyword discovery and content authoring tools. If you are investing in PPC this tool may give you valuable input as...
read moreSocial Media is Word of Mouth on Steroids
Do you have a word of mouth business? I talk to lots of small business owners who say they get the majority of their business from referrals, that they run a word-of-mouth business. But word-of-mouth is changing! Conversations which used to occur across a garden fence are now happening across the internet, as word-of-mouth, becomes world-of-mouth. Just look at some of the statistics There are more than 200 million blogs 34% of bloggers post opinions about products and services 78% of consumers trust peer recommendation. 3,000,000 Tweets every day on Twitter.com You don’t...
read moreTop Ten Posts of 2010
About six months ago I took a closer look at my web statistics to see which posts people were reading. I was hoping to find some clear patterns of what my readers enjoyed, hoping to use that information to fuel future posts. This week I thought it would be fun to look at what is rising to the top in early 2010, so here is a list of the most well read posts of the year. Shake it Off and Step Up – Written last October, this motivational post continues to grow in popularity. Marketing Organization Chart – This post dates back to December of 2009. The ongoing popularity of...
read moreFour Visibility Strategies Which Work On and Off Line
As a marketing firm serving the small business community, our clients rely on us to develop cost effective marketing strategies. Those strategies rarely include advertising, relying instead on effective PR campaigns to deliver the key messages. With the explosion of internet news services it is easier then ever to get messages into the marketplace. Off line, my small business clients want to be featured in the IBJ or Indy Star. On-line they want the first position on a Google search. While the outlets have changed, the tactics for on and off line media are very similar. For example,...
read moreJump Start Your Business: Turn browsers into buyers
We recently came across a great series from Inc. Magazine called 25 Ways to Jumpstart Your Business. While the whole series is definitely worth reading, we wanted to take the time to highlight our favorite listings, and chat about how we use the concepts at Roundpeg, and how you can incorporate it into your small business. When I was in high school, I briefly worked at my local grocery store. It wasn’t uncommon to find packages of ground beef discarded in the paper products aisle, or bananas abandoned with the cheese. Maybe the customer realized they could get a better deal at...
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