Follow Friday Friends
Another Friday, another round of #FF’s on Twitter. These endless lists of names sometimes introduce me to people I should follow, but without an explanation of who they are, I typically skip the lists and simply thank those who #FF me. Then I read this blog post by Chris Brogan, about how to create really productive results from your #FF posts, and I have a whole new attitude about Follow Friday. He suggests you write a blog post about your Follow Friday friends, or at least a sentence explaining why someone should follow them. I like the concept. I can introduce my friends...
read moreApril 28 – All Things Marketing
I’m going to be speaking on social media at the All Things Marketing seminar on April 28th. This event, focused on marketing and other small business tactics is going to be so cool–you should really make an effort to be there. Check out the speakers list: Reach More – Getting Motivated, Setting Goals Simons Bitzer – Following your strategy, Tools to implement Green Jays Communications – Your Brand/Your Message Megachip Technologies – What’s your website say about you? Got2Know – Video Marketing Delivra – Email Marketing Campaigns It’s Wednesday, April 28,...
read moreThe Power of Social Media
A few weeks ago, the Roundpeg crew attended the first Indy Social Media Happy Hour. It was a fantastic event put on by Will Hardison of Mediaplug, the Team from BlogIndiana and Scott Wise of Scotty’s Brewhouse. The event gave us the opportunity to witness the true power of social media in our everyday lives. The Indy Social media Happy Hour did not send out e-mail invites, did not advertise on a single website, and did not make one phone call. The only way someone could find out about (and register for) the event was to hear about it on Twitter. Initially, only 100 tickets were...
read moreI Hate Cold Calls – But I Make Them Anyway!
I have always hated cold calling. Now that I am enrolled in a sales training program through TrustPointe, I still hate cold calling, but I understand it is something, as a small business owner, I need to do from time to time. In this article from the Harvard Business Review, Steve Richard outlines four tactics which will increase your cold calling success. He suggests: Get the direct line of the person that you are cold calling. Separate your cold calling into two activities: prospecting to find the right person, and call blitzing to get that person on the phone. Know the difference...
read moreTwitter is Important Part of Marketing Menu
Local restaurant owner, Scott Wise was featured on the cover of a recent issue of the IBJ. The article detailed Scott’s unique approach to the business; his successes and failures. Through it all, Scott stayed true to his vision, following his gut instinct in direct opposition to advice and opinions of others. The result? Scotty’s Brewhouse is a popular destination for students, families and singles in Muncie, Bloomington, and right here in Indy. One of the things Scott does extremely well is leverage social media, particularly Twitter: From the article:...
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