Get MarketWorks
As some of you may know, before I started Roundpeg, I worked in the HVAC industry for many years. Since then I’ve maintained my presence in the industry, continuing to work with HVAC contractors, dealers, and distributors while I built Roundpeg, with broader focus on all small business. I’m now pleased to announce Roundpeg is starting a new chapter with our niche marketing brand MarketWorks. MarketWorks offers affordable marketing services, such as template-based web design, direct mail, email and group coaching to HVAC firms. We’re especially interested in helping new...
read moreMay Business Card Makeover – Winner!
Business cards take a lot of abuse. They are shoved into pockets, purses, and business card cases, crumpled in sweaty palms, and otherwise mutilated. So ask yourself: is your card up to the abuse? Is it too big to fit in a standard card case? Or is it so small that it’ll easily got lost in the shuffle? And I am making a desperate plea to everyone: Please, please, please do not use regular printer paper for your card. It makes us all a little embarrassed for you. Please pay the few dollars to get a sheet printed on cardstock at Kinkos. You’ll thank us in the long run. We think...
read moreJump Start Your Business: Appreciate Your Employees
Job satisfaction is at a 22-year low. Employees are being stretched thin to make up for lay-offs, with no guarantees that they won’t suffer the same fate. How can you keep your employees happy in such difficult circumstances? Inc. Magazine’s 25 Ways to Jumpstart your Business suggests building a culture of employee satisfaction. Most managers assume that workers would prefer to be recognized for a job well done with cash bonuses. While most people wouldn’t turn their nose up to some extra cash, don’t underestimate the power of a simple pat on the back. You don’t...
read moreBest of Brand
Since my days in grad school, branding has always interested me. While I loved all aspects of marketing, I was immediately drawn to the concepts advanced by Reis and Trout more than 30 years ago. They believed that your Brand and your Position exist only in the mind of your customer. Essentially, it doesn’t matter what you think about your brand, only what your customers believe. We try to keep this in mind as we work with companies to develop, expand and communicate their brand. You can see some of this feeling come through some of my favorite blog posts on the...
read moreBasic Needs Drive Consumer Behavior
One of my favorite subjects in college was psychology. I was fascinated by the research which tried to explain why people did what they did, how they processed information, made decisions, learned from their mistakes. I never tired of reading conflicting arguments about nature vs nurture, and how these two elements drove human behavior. It is not surprise, when I went on to study marketing in grad school, it was the course in Consumer Behavior which intrigued me the most. My professor, Dr. Thomas Reynolds had published a series of papers advancing the theory that every decision...
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