June 9 Ten Mistakes Business Owners Make Seminar
I’m going to be teaching one of my favorite seminars soon: Ten Mistakes Business Owners Make. This FREE course will give you the skills that you need to get started on creating a business plan. Would you set out on a long trip, without a map? Of course not. The same is true for your business. You need a Business Map, and that map is your business plan. It doesn’t have to formal, or very long, but it does need to answer some basic questions about where you are and where you are going. In this lively ninety minute workshop, you will learn the elements of a good business plan,...
read moreWho Will Win the May Business Card Makeover?
In the course of our Business Card Makeover contest, we’ve found some business cards which were in serious need of a makeover. Most of the business cards we received were not hideous, but simply not functional. Take a look at your business card. Can you read everything easily, or do you have to squint past ornate fonts and tiny sizes, or sort through cluttered lines of text ? Remember: the primary purpose of a business card is give your contact information. If your card makes it difficult to find that, you’re in trouble. Think of your business card like a tiny...
read moreLeading Questions, Part 2 – Presentations and Networking
Mason King from the IBJ and I covered so much ground in our interview for the Leading Questions series that they wound up releasing a “bonus” video. Check it out for some tips on approaching everyone’s favorite chore:...
read moreIntroducing: Emily Beck Our New PR Intern
We are excited about the three new interns who have joined Roundpeg this summer. Over the next few weeks you will get to know them through their blog posts and appearances at Indy networking events. Today, meet Emily: by Emily Beck As an incoming senior student at Indiana University, I am working towards earning my degree in journalism with a concentration in public relations and a specialization in human resources. Graduating from Bishop Dwenger High School in Fort Wayne, I am new to the Indianapolis area. Aside from being a full-time student, I am also an active member of Pi Beta Phi...
read moreTwo E-mails Are Better Than One
As the small business owners we work with look for new ways to drive repeat traffic to their website and convert prospects to clients we often suggest a “drip campaign.” What is a drip campaign? Drip campaigns, are targeted email campaigns which are delivered or “dripped” to prospects at regular intervals. The daily, weekly, or monthly campaigns deliver relevant content to a select group of individuals who have “opted in” to the program. Requiring that your receive permission to send the email insures your audience will be receptive to the messages...
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