Summer Lovin’ on Roundpeg Radio
In honor of the official start of summer, @RoundpegRadio will feature your favorite summer, surfing, and hot weather songs. We are going to bring in the weekend playing the music YOU want to hear. Just tweet your request to @RoundpegRadio or any of the Roundpeg crew, or post it here. Then come back to this page to hear your song, plus some Roundpeg...
read moreFan Pages and Web Pages
These days, everyone form Nike to Nordstrums has a fan page. As I watch this growing trend I wonder why? The answer: With millions of users, a facebook fan page puts your brand where your customers are hanging out. The viral nature allows you to connect with customers and prospects in a more relaxed setting. The technology makes it easy for your fans to introduce your company to others. And the process works! In a recent study,Syncapse determined the average value of a Facebook fan is $139. Fans shop more often, spend more and refer more. So with all the activity on Facebook, do you...
read moreSeth's Spin on a Business Plan
I think business owners need a plan. Of course I write them for a living, so some people will say I am simply approaching every project with the same hammer. I don’t agree. While plan outlines may differ, the process of thinking about your business is fairly straightforward. In a recent post, Seth Godin shared what he believes to be the appropriate outline for a busiess plan. It contains only five sections: Truth – What is happening in the market Assertions – What you think you offer Alternatives – Possible outcomes People – Who will make it...
read moreSeth’s Spin on a Business Plan
I think business owners need a plan. Of course I write them for a living, so some people will say I am simply approaching every project with the same hammer. I don’t agree. While plan outlines may differ, the process of thinking about your business is fairly straightforward. In a recent post, Seth Godin shared what he believes to be the appropriate outline for a busiess plan. It contains only five sections: Truth – What is happening in the market Assertions – What you think you offer Alternatives – Possible outcomes People – Who will make it...
read moreCountdown To Launch
Getting ready to launch a new product or business? This valuable check list comes from Mark Hayward , in a guest post for ProBlogger. Although he was talking specifically about launching a blog, many of the steps in his check list are equally appropriate for any new businesses. Define your customer – This needs no additional comment. If you don’t know who you are trying to reach you can’t begin to build a plan to reach them Location – Ok, so he said : “Determine if you’re going to create a blog within your business website or on its own.” But the...
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