Still a Place for Email
While social media is all the rage, and everyone wants to follow me on Twitter, friend me on Facebook, and link up on LinkedIn, I still believe there is a place for email in your marketing mix. Email is an important part of your overall internet marketing campaign. As a small business owner, it is a simple and affordable way to stay in touch. Over the last few years I have written quite a lot about email marketing. Here is a summary of some of my favorite tips: Respect the Can-Spam rules - Be sure to include an unsubscribe link in your email to be CAN-SPAM complaint. Even if a client...
read moreAre You a Spin Doctor?
This morning I read an interesting article by a social media expert Jason Falls. The article examined the evolution of the public relations industry as corporations and well-intended employees/advocates spin news stories and stretch the truth in order to present themselves in the best possible light. Now, let me start by saying, I am NO public relations expert (thank God for Allison), but Jason’s thought-provoking comments gave me new insight into how complex the “truth” can be. For example he told the story of a PR professional who he greatly respects blamed a problem...
read moreIs Facebook All You Need?
I had an interesting discussion with an internet marketer recently. He was shifting his business exclusively to Facebook marketing He argued that with the advent of FBML he could create complete web experiences for his clients, and they no longer needed their own website. While I think Facebook as some extraordinary applications for small business owners, I am not ready to abandon my own website. In a recent blog post Michael Grey gave some compelling reasons why business owners should hold on to their own site: When you redirect your website to a twitter page, facebook page,...
read moreSmall Business at the Core of UK Economy Too!
Small businesses are the core of UK economy as well as American, In an article on Microsoft small business, I discovered that just like here in the US, the majority of small businesses in the UK do not have business plans. Small and medium-sized enterprises (SMEs) plan to create two million new jobs over the next 12 months Research conducted by Barclays indicates that small firms predict an annual growth rate of 8.5 per cent. According to the study, SMEs in Southampton are most optimistic about their fortunes for the coming year, According to the latest statistics from the Department for...
read moreRoundpeg Radio: We’ll bring the noise if you bring the funk
It’s time again for Roundpeg Radio, where we make your Friday a little easier by playing the music YOU want to hear. Just tweet your request to @RoundpegRadio or any of the Roundpeg crew and come back to this page to hear your song, plus some Roundpeg favorites. (And while you are here, be sure to cast your ballot for this month’s winner of the ugly business card contest....
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