Pick the Winner for the June Business Card Makeover
As we continue our crusade to rid the world of ugly business cards–one card at a time, we are ready to pick and June winner. As you are considering which oneto vote for, let’s talk about professionalism. Your business card is a selling tool. Is it projecting an accurate image of who you are and what you do? Take a minute and view your card through the eyes of a prospective client or more importantly a referral partner. Are they going to be comfortable passing on your card to their best client? If you’re a lawyer, for instance, your card should probably not be using Comic...
read moreCan You Pivot?
When faced with changing market conditions, aggressive competitors or superior competitors, what do you do? Do you continue in the same direction or can you pivot? Change your strategy, maybe even your core product offering? In a recent post, Seth Godin makes a compelling argument for why Kindle needs to pivot, changing from a premium product model to a low cost leader in the face of overwhelming competition from iPad. He says: The only way to get authors and publishers to embrace this device is to sell 20,000,000 of them. You either become the best and only platform for consuming...
read moreJump Start Your Business: Advertise on Facebook
Imagine being able to target an ad with pinpoint accuracy. Facebook ads are a great way to achieve focused advertising on a tiny budget. One of the most beautiful things about Facebook ads, according to Inc. Magazine’s article, is just how specifically you can target your desired demographics. Only want to advertise to women in college? No problem. But you can get even deeply, and advertise only to women in college who rock climb and like Lady Gaga. In this way, you don’t waste your marketing dollars on people who are clearly outside your target demographic. Another great feature...
read moreHow Does Your Website Measure Up? The Answer Key
Here is what your score tells us about your website: 30-35: Congratulations, your high score tells us, you have all the basics covered. You are doing a good job of making clients and prospects feel welcome. As a matter of fact, we would love to hear any tips you might have for other small business owners…please share them in the comments section below. 20 -30: You have the foundation, but your mid-range score indicates there are opportunities for improvement. You have a functional site, but are you maximizing your multimedia potential? How well does your site rank on search...
read moreJump Start Your Business: Find a Work/Life Balance
We’ve reached the end of our series on Inc. Magazine’s 25 Ways to Jump Start Your Business. And one of the best ways to jump start your business is to jump start yourself. Most people don’t do their best work when they’re stressed to high levels. Things have been crazy here at the Roundpeg office (in a good way!), but sometimes the madness can get to you, sap your energy, and require you to take a step back. We’re lucky at Roundpeg to be just a block from the Monon Trail, so if things get to be too much, we can take a relaxing walk. Sometimes, a group lunch with...
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