BlogIndiana – Be There
One of the coolest events of the year, (atleast for local bloggers) is BlogIndiana. This two day event brings together experts and rookies sharing advice, ideas and strategies. It is a great way to connect off line, with people you have met online ( And in many cases the conversations continue back on line, long after the event is over.) I will be attending the first day of BlogIndiana again this year. There is a terrific line up of speakers, and it was tough to decide on who I would check out and who I would unfortunately have to skip. Will you be there? It promises to be a great...
read moreSweet Dreams from Roundpeg Radio
This has been a crazy week at Roundpeg. We have had to deal with trying to wrap up lots of projects before the end of the month, technical glitches which slowed us down, changes in equipment to run the office, and lots of interesting new assignments. After a long week, we all need a rest coming in to the weekend So this week we thought we would look for songs about rest, vacations and dreams. Ok so some of us also saw Inception, so weird dreams are in the back of our minds . We are going to kick off with Sweet Dreams by the Eurythmics to get us in the mood. Then we will be live...
read moreBusiness Card Makeover – The Final Winner!
The business card makeover contest has been a lot of fun. We have seen a number of cards which really needed a makeover. Along the way, we have been able to help several business owners. This month, our intern Dan took the lead on the redesign. Here is what he had to say about the process. Although it may be popular, a business card doesn’t need to be a bright color or have a flashy gradient to stand out. Sometimes, just a strong images can really catch someone’s eyes and portray something about the business at the same time. I’m not endorsing the use of stock...
read moreAll Things Marketing – Personal vs Corporate Branding
Last spring I particpated in a panel discussion as part of the All Things Marketing Conference. Here is an excerpt from the discussion. The question was about Personal vs Corporate branding in social media. Opinions varied between the panelists as to whether you should brand as a company or an individual. There are pros and cons of each to be considered. Watch the video for our...
read moreAll Things Marketing: Give People a Reason to Come Back
In real life, the first time you meet someone, you do not need to tell them everything they need to know about you. More then likely, they will discover those things over time. The same is true for email and blog strategies. With an ideal length of 250 – 400 words keep your focus on one or two topics. If you have caught the attention of the reader, they will come back for more! This topic is explored in more detail in this excerpt from the All Things Marketing Seminar this spring....
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