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All Things Marketing: Give People a Reason to Come Back

Posted by Lorraine on July 28, 2010 · 1 Comment 

In real life, the first time you meet someone, you do not need to tell them everything they need to know about you. More then likely, they will discover those things over time.

The same is true for email and blog strategies. With an ideal length of 250 – 400 words keep your focus on one or two topics. If you have caught the attention of the reader, they will come back for more!

This topic is explored in more detail in this excerpt from the All Things Marketing Seminar this spring.

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  1. Tweets that mention Give People a Reason to Come Back |Small Business Marketing | Roundpeg | Small Business Marketing | Indianapolis -- Topsy.com says:
    July 28, 2010 at 8:35 am

    [...] This post was mentioned on Twitter by Lorraine Ball, Business Coaching. Business Coaching said: All Things Marketing: Give People a Reason to Come Back http://bit.ly/aYCHab [...]



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Roundpeg | Small Business Marketing | Indianapolis