Great story! This example is inline with grabbing your audience’s attention. Had I been one of the visitors that day, I probably would have appreciated the sounds and tone… but not fully understanding what I was listening to, I wouldn’t have stopped. I don’t image many people whom recognize Mozart ride the subway and although his talent is one that amazes significant wealth… this is a great case study for missing the mark. In the world of marketing and in this example, finding your audience… that may be harder than learning Mozart!