Marketing by the Numbers
Does your small business need a crash course in marketing? Any good marketer knows that the best programs, plans, and decisions are based on the numbers. In this interactive, energy-charged workshop, we will help you understand the numbers which connect your marketing investments to your bottom line. You’ll learn to develop and implement affordable marketing plans based on your business objectives. By the end of the session, you’ll know how to: Determine the lifetime value of a customer Use the lifetime value of a customer as the foundation of your marketing budget Allocate your...
read moreSeven Link Challenge – Day Two – Posts by My Team
This is the second in a series of posts inspired by Darren Rowes Seven Link Challenge .. Today’s posts features links to posts by members of my team. One of the coolest things that has happened over the last few months, is how many really great posts the members of the Roundpeg team have written. They each have their own style, and bring something unique to the blog, giving it a wonderful mix of flavors. Here are just a few of my favorites: From Jay: What Websites Have in Common with a Trailer Park From Taylor: So many good choices, but I had to go with: I Don’t Love Heats...
read moreContests Made Simple with Wildfire
Almost any small business can benefit from the buzz a great contest builds. A well executed contest engages clients, prospects and sometimes even the media. Powerful tools to build brand awareness and generate prospect lists, contests can often be tedious, time consuming, and challenging to administer. In the past, the effort involved often discouraged my small business clients from taking on the challenge of a contest. The we discovered Wildfire. This is a terrific, cost effective online contest application. What I like About using Wildfire: It was relatively easy to build the...
read more5 Reasons Your Social Media Isn't Working? Try Marketing Basics!
The more I learn about internet marketing and effective use of social media the more I am convinced it isn’t really any different then traditional marketing. Amanda Brooke writing for Drop Ship News identified five reasons a social media campaign might not deliver the results you seeking. Take a look at her list and ask yourself this question – Is there anything on this list which doesn’t apply equally to the off line world? Targeting the wrong demographic – This needs no translation Failure to use good SEO – In the off line world it would translate to: ...
read more5 Reasons Your Social Media Isn’t Working? Try Marketing Basics!
The more I learn about internet marketing and effective use of social media the more I am convinced it isn’t really any different then traditional marketing. Amanda Brooke writing for Drop Ship News identified five reasons a social media campaign might not deliver the results you seeking. Take a look at her list and ask yourself this question – Is there anything on this list which doesn’t apply equally to the off line world? Targeting the wrong demographic – This needs no translation Failure to use good SEO – In the off line world it would translate to: ...
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