Roundpeg Radio… It’s Raining Men!
It’s Friday, so that means it is time to breakout your favorite #FollowFriday love on Twitter, and send your song requests to @roundpegradio. In honor of the amazingly creative Old Spice promotion, today’s installment of Roundpeg Radio is dedicated to Men! Do you have something you would like to hear? Just tweet your song request to @roundpegradio, or to any of the Roundpeg crew, and we’ll add your song to the list. NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are...
read moreDoes Your Social Media Smell Like This Man?
On July 13, 2010, the Internet marketing game changed. Some might say that’s hyperbole, but Old Spice stepped up their game and created a brilliant melding of video, social media, and media relations. Most of us have seen and enjoyed the commercials where buff actor Isaiah Mustafa told us what our men could be like, if only they smelled like Old Spice (He can turn things into diamonds! He can bake you a cake in the kitchen he built with his own two hands!). It was a fun campaign, a great way to revamp the tired Old Spice brand, but nothing revolutionary. Then came one small tweet...
read moreSocial Media Small Business Survey – Part Four
Many companies are afraid of social media. The inability to “control” the message frightens them. In my opinion, not having a social media presence should frighten them more. While some larger firms are trying to enforce “social media lock downs” banning access to social media sites, others are developing social media policies. Everyone is ready to jump in with advice : Inc Magazine – Do You Need a Social Media Policy Mashable - 10 Must Haves for Your Social Media Policy Department of Defense – Even the DOD has some guidelines. I was curious if...
read moreThe Audience Matters
I’m still the new kid at Roundpeg. So while Jay and Taylor know most of Lorraine’s stories by heart, it’s all new to me. So as I was watching Lorraine’s new video, I was expecting the moral to be something very different from “stop and listen to the music.” While that’s a great message, I took away a more business-focused moral: even if you have the best product in the world, if you’re selling it in the wrong place no one’s going to buy it. Watching the immensely talented Joshua Bell passed by again and again by subway commuters is...
read moreMarketing by the Numbers! – Aug. 26
Good marketing begins with a budget based on the numbers which drive your business. To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Numbers. In this workshop, we will show you how to build an ROI based budget. Howard will show you how to calculate the Lifetime Value of a Customer, and how to use this a a starting point for your marketing budget. I will explain the relationship between leads and closing rates, referral percent and advertising targets to determine where you should be spending...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
