Social Media: Repetition, Repetition, Repetition.
At BlogIndiana I heard an interesting statistic : Approximately 75% of the visitors to your blog or website are first time visitors. This didn’t sound right, surely people were coming back again and again. But I checked my own statistics and sure enough, 72% of my guests were first timers. All that new content I was generating, was it going to waste? If I just wrote the same post over and over again, who would know? Well I believe it isn’t going to waste, because every post builds SEO bait. At the same time, the practice is improving my writing skills. The fact that 3/4 of my...
read moreBring Your Date Home!
As Facebook expands their reach, launching a geographic platform ( Facebook Places) to compete with foursquare, it raises once again the question – Is Facebook All You Need? With custom fan pages, the simple user interface, the ability to take messages viral, why do you even need your own blog or web site? The Answer … Control!! While Facbook is an amazing tool, it is their tool, not yours. It is their game, their rules, and they can change the rules any time. This message was hammered home to me in several different presentations at BlogIndidana last week. After...
read moreWant to Boost Sales? Give Stuff Away!
Whenever I go to the mall, and walk by the food court, there is always that guy, handing out samples of the Chinese chicken. Why? Because if you don’t know what you are hungry for, very often a little taste is enough to convince you to buy an entire plate. That same try before you buy strategy works in many industries, particularly when the product or service is really unique or radically different from competing products. For example networking: Today, after more than eight years in the market place, most people are familiar with Rainmakers. That was not the case, eight years...
read more#32 Squirrels and Whales
Not all customers are equal. One of the keys to a successful business is identifying which are the best fit for your business. In this week’s podcast I talk about squirrels ( companies which are too small) and whales (companies which are too big) Thanks to Matt Nettleton of Trustpointe, for his inspiration for this image! Powered by...
read moreBack to School with Roundpeg Radio
The temperatures and the leaves are starting to fall, as the kids return to school, so back to school songs are in the air. Or are they? You decide this week as we look for your suggestions of Autumn and back to school songs. We’ll start off at 10 am with Van Halen’s Hot for Teacher and Pink Floyd Another Brick in the Wall, to get the day going, but the rest of the day is up to you. As always we will be live until 3 PM today. Then play list will be up all week. So send your song requests to @roundpegradio. NOTE: The widget takes a minute to load, and you’ll have to...
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