Posted by on Aug 13, 2010 in Social Media | 3 comments

The majority of the small business owners we surveyed indicated they had a Facebook profile. In addition to the popularity of this media, research has shown there is a real dollars and cents connection between the number of fans  and your bottom line.

Each new fan is equal to $139.  While that may not seem like a lot of money, when you start adding hundreds of new fans, the sales start to add up.

New tools allow you to carry your brand image from your website and business cards through to your Facebook Fan Page. Customized landing pages like the one we created for Roundpeg or Hazel Walker’s new venture: Lipstick on the Rim allow us to extend the brand image into a new medium.

In addition to the brand recognition your fan page creates, once you have 25 fans you can claim your “vanity url”.  For example, our URL is http://www.facebook.com/roundpegindy, my personal page is http://www.facebook.com/roundpeg, and Hazel’s Lipstick on the Rim is http://www.facebook.com/LipstickontheRim.  Why bother with a custom URL? It is easier for clients to find you!

Need help getting started with our Facebook strategy?  Give us a call!

 

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  • http://www.roundpeg.biz Lorraine

    Just when we thought we had it down.. Facebook changes the rules. Logged in this morning to see this note:

    Get Ready for Your Streamlined Page
    Starting August 23, we’ll be simplifying your Page to make it easier to browse: 1) Boxes are going away, including the Boxes tab; and 2) All custom tabs will be narrowed to 520 pixels. If you have a custom tab, we recommend you visit your tab now for a preview of how your content fits in the new layout — please make adjustments as needed. The rest of Facebook will see the old tab width until August 23.

    So we have essentially one week to rebuild all the fan pages we have created., Thanks Facebook, A little more warning would have been nice.

  • Kathy Everett

    This is just another reason that Facebook and other social media sites are ridiculous. In my opinion, all they are is a popularity contest–who has the most fans/friends…who can get the most signatures on their yearbook. Further, Just like in high school, the popular guys get the most attention. Businesses are at the mercy of Facebook, google, and others. These companies change the rules to suit their needs and if you don’t evolve to fit, you are penalized with a lower “relevancy score” .

    In regards to the Google corporation, they don’t even tell you how they’ve changed…you just have to use trial and error or rely on other techies to fill you in as best they can on new algorithms. Google and other social sites purposely make it advantageous to gather as many fans as you can or you are looked down upon, in Google speak that would equal a lower relevancy score.. Because as we know, Google for instance will favor those companies with active social media sites due to their social activity by offering those sites up higher in rankings. This is just my opinion and I do know that I’m in the minority.

    Regardless of whether there is a commercial benefit to businesses or not , the whole concept of social media is ludicrous and shouldn’t have evolved in the first place. I guess I just don’t like anything based on a public display of my popularity. It’s no one’s business how many “fans” I have, the true measure is the quality of the fans I do have. Same as in High School folks…were the mediocre popular kids or geeks less of a quality human being…really?

  • http://www.roundpeg.biz Lorraine

    Kathy,
    That is an interesting perspective comparing social media to high school. Let me get you to think of it another way… think of your fans as service agreement customers. These are people who are committed to working with you. Other people may hire you for service, but your fans (service contract customers – get special benefits) Creating large groups of fans gives you a way to connect with your clients.

    Another thing to consider – 15 years ago, HVAC ditributors and contractors were opposed to Sears selling equipment. They spent a lot time trying to convince people this was wrong, and trying to prevent manufacturers from selling to Sears, but it was a done deal. It was the new reality. The smart ones figured out how to operate in a world with Sears selling HVAC.

    The same is true of social media. You can spend a lot time saying how dumb is, but there are thousands of companies who have bulit fan bases and are now using that base to generate revenue. Why? Becuase the cost per lead is significanly lower then the monthly investment in the Yellow Pages.

    We don’t always like progess, but i believe it will eventually be Evolve or Die…