Snow in July
Every now and then we have are lucky enough to bring on a new client who has a good idea of what they want, challenges us with interesting assignments, and is fun to work with. Hittle Snow is exatly that type of client. Erik, the Director of Operations came to us, hoping to refresh the look for their snow removal company. A division of a more well established, and well know company (Hittle Landscape) they were hoping to carve out a distinctive identity. Erik was open to new ideas, gave us timely and useful feedback, and pushed us gently through several rounds of revisions, till...
read moreRedesign for Recycling
One of the things I enjoy about my job is the chance to stretch my skills to achieve ideal results for my clients. Recently, I had another an opportunity to do just that, as I constructed a web site for Karle Enviro Organic Recycling, an industry leader in bio solids management. The majority of our clients are comprised of companies offering consumer products and business services. As an industrial company, Karle Enviro presented some interesting challenges. We couldn’t fall back on the same sources for stock photography since IStock doesn’t have a wide assortment of...
read moreLessons from BlogIndiana
I have had the weekend to process my thoughts about Day One of Blog Indiana. First comment: Noah and Shawn once again put on a great show. This years event was absolutely the best, and I am sorry I couldn’t participate for both days. I have stacks of notes, (ok Megs of digital notes) lots to think about and lots to share. Here are just a few of my key takeaways from the day: @JasonFalls – Social Media Explorer opened the conference with a presentation on making social media a conversation. I have heard Jason speak on several occasions before this, and I always enjoy...
read moreConfessions of a (former) Tweetophobic: Why you need to be on Twitter
Who cares what I’m doing right now? What can you really say in 140 characters? These are some of the most common objections to using social media in general, and Twitter in particular. Chances are you’ve heard someone mention these concerns. Maybe you’ve even thought them yourself. I know I have. The biggest disservice that Twitter ever did for itself was the stupid “what are you doing right now?” question. For many people, that flip statement came to define Twitter as an empty, vapid, egotistical service. Just look at the Oatmeal’s scathingly hilarious...
read moreWarm Up Cold Calls with Power Teams
I have been a student of Matt Nettleton’s at TrustPointe for almost a year now. Almost every week he mentions, suggests, or commands that we make phone calls. While I have never learned to love them, I have learned to make to them. But whenever possible, I try to make warm calls instead. I try to rely on my referral network, and power team to make connections to the people I need to meet. Who are my Power Team? This is a loose group of business professionals who offer complementary services to my target customers. I schedule one-on-one conversations over coffee and lunch. As...
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