Is Your Storefront Customer Friendly?
I started my professional career in a retail environment; first on the sales floor, then as a buyer. I learned all phases of the sales cycle. How to: Create advertising which drove people in the door Arrange displays and signs to capture the attention of shoppers and lead them deeper into the department Approach shoppers, offer suggestions, upsell,and get the sale Manage returns and customer satisfaction issues. Thirty years later (yes it really has been thirty years) I apply all those same skills to web design . Instead of print and radio I help clients create internet...
read moreRoundpeg Radio is Old Hat…
This week our “Oldies Theme” was inspired by several completely unrelated events. @BgKahuna and @ChuckGose discussing the reunion concert tour of boy bands : New Kids on the Block and Back Street Boys. An event Chuck thought perhaps was the sign of the apocalypse: http://ow.ly/2rXPp A humorous video link sent from @aballstudio of how songs should be rewritten as rock stars age http://biggeekdad.com/2010/06/old-rock-stars And @allisonlcarter’s link to the Beloit College Mindset List – which just really made me feel old. So this week we are looking for your...
read moreAre You Attractive?
As I get ready to head out to BlogIndiana, where I will get to hang out with some of Indy’s top bloggers, (and some of my favorite people) I can’t help but think about why I like these folks on and off line. When it comes to attraction on or off-line, what makes someone attractive? The next time you go to a party look around the room. Interesting, confident people are usually the center of attention. How does this translate to your on-line presence? Write interesting content and share it with confidence. Get the conversation started with a simple post on Twitter,...
read moreLife Comes At You Fast
Since I have been out of school and employed at Roundpeg for a little over 7 months, this is an appropriate time time to look back on my first experience in the real world. I learn something new almost every day, but some lessons stand out far more than others. Without further ado, here are the top 3 things I’ve learned in my first 7 months as an adult: 1. Assignments don’t come one at a time-As luck would have it, the real world doesn’t care if you’re already busy doing something. At RoundpegI have the chance to wear several hats (sales, web design, customer...
read moreWhat Makes You Exceptional?
According to Seth Godin, what was once conidered incredible, is now run of the mill. The challenge to small business owners in finding new ways to surprise and delight your customers, particularly in competitive markets. My favorite eye doctor, Dr. Jeremy Ciano at Revolution-Eyes always has fresh coffee and Godiva Chocolate. He has a play area for kids and computers in each exam room so you can check your email while you wait for him. I go to Dr. Ciano because he is the best at what he does; a contact lens specialist, he is routinely the first in the city to offer new treatments and...
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