Water for a Thirsty World
A regular part of what we do for clients is look for relevant articles and topics for inclusion in their blogs and newsletters. One of the more interesting clients we work with is Tom Barrett of Green Water Infrastructure, a consulting company that integrates water resources for sustainable site development Actively supporting the charity water project, we knew this new project by Bloggers Unite.org would be a perfect fit for his site. More than one million people die every year from illnesses related to a lack of clean drinking water. WaterAid works in 26 of the world’s poorest...
read moreStacking Up Functionality: Formstack Plugs In
We make no secret of the fact that we love Formstack here at Roundpeg. The locally-based company provides easy form-building technology for integration into web pages. As a small business marketing and web design firm, we think it’s advantageous because of its ease of use and professional appearance. Last week, the folks at Formstack launched a new WordPress plugin that integrates directly with their software. Now, WordPress users with Formstack accounts can integrate each one of their forms into WordPress sites. Instead of using embed code, all forms you have created can be built into...
read moreSocial Media and Ice Cream
What is social media? On a regular basis I am asked this question, and as well as I know the answer, I often struggle to find the right words to explain it to a novice, because I am too close to it every day. I love this video by Common Craft. It does a great job of explaining how social media works in language the novice can be comfortable with. ————————————————- Social Media Survey Part Two: How do You Use Facebook? We are conducting a follow up to our first social media survey, and...
read moreScience of Marketing
I have seen many definitions of marketing, but my favorite is this one: “Marketing is a social process by which individuals and groups obtain what they need and want.” What appeals to me about this definition is what is missing. There is no mention of selling, advertising, promoting, or any activity on the part of the product or service provider. This definition is about the customer, their wants and their needs. It captures the very essence of what marketing is really about, the customer! The Marketing Process connects your product/service to a potential customer’s needs and wants....
read moreLone Star Tweet
A strange thing happened recently I got an invitation to preview a Television Show. Me? I am certainly not your typical Nielson family. But there it was, an invitation from Fox Television to preview Lone Star a new program premiering next Monday night. How did they find me? That is the really interesting thing… they approached me through Klout.com. Base on my Klout score, the decided I might just be influential enough to drive a few more viewers their way. There was no requirement that I do anything ( see official disclaimer) but if they really have been paying attention...
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