Small Business Facebook Survey – Part 4
Who Creates Content for Your Fan Page? While many companies are rushing to create fan pages, their social media programs fall a little short because they don’t clearly define roles. They fail to decide who will create content, how often, and about what. In most of the companies which responded to our survey, the owner seems to be primarily responsible for the direction of the fan page. Especially in small businesses, where the brand is often an extension of the owner’s personality it is critical that he/she provides some of the online voice. In our Small Business...
read moreMarketing is a Science, Not an Art
Recently, I had the opportunity to hear Barb Gilles from Google speak to the Indianapolis BMA chapter. Barb’s lecture covered the changing business marketing environment. Her overarching message: business buyers aren’t buying at the traditional “Moment of Truth” (say, when you’re standing in the grocery aisle deciding which toothpaste to purchase). With the wealth of information online Barb contends the new moment of truth is now far earlier in the buying process. As a result of the shift in the moment of truth, companies need to change the way they...
read moreWhat Scares You More than Roundpeg Radio?
With Halloween just around the corner, we can’t pass on the opportunity to create a play list filled with scary tunes and soundtracks from our favorite horror movies. We will be leading off the morning with Thriller by Michael Jackson, but the rest of the list is up to you. What else should be on our list? Before you start today’s song list, check out the Halloween greeting from the crew at Roundpeg Personalize funny videos and birthday eCards at JibJab! Remember the play list will be up all week. So send your song requests to @roundpegradio. NOTE: The widget takes a...
read moreThat’s a Wrap! Week Ending Oct. 29
I am getting ready for the Halloween weekend, dusting off my witch costume to scare the trick or treating kids who will come to our door on Sunday. As I do, it is time for a quick look back at what happened at Roundpeg this week. Saturday - At the Kitchen Table I spent more than half my career in industries where the ultimate sale was made face to face across a kitchen table, to consumers who were not necessarily excited about the purchase. Let’s face it; heating and air conditioning and insurance, are just not products people wake up excited to buy. Sunday - Don’t Waste...
read moreWeb Evolution
I was looking through some old files recently, and stumbled across some of the files for the first Roundpeg website. Sketched out nine years ago ,it was dramatically different in look, feel and intention to the site we use today. Back then, I was focused on the effect and had several great graphics, with a bit of flash which were fun to watch, but didn’t really explain what we did. And the navigation bar didn’t help much either. The titles where part of this very clever rhyme pattern I had come up with which amused my friends, but confused my prospects. So in the second...
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