Don’t Waste Time with Social Media
Social media and email marketing are an incredbile waste of money! That is a harsh thing to say, especially since I make a significant portion of my living with these tools. But the truth its, if you don’t have a plan to integrate them into a comprehensive marketing strategy, using Facebook, Twitter and Linkedin are an incredible waste of time! In Part Two of our Small Business Facebook Study, we saw that less than 50% of the companies we studied had any type of Facebook strategy. This is unfortunate, because these companies are missing out on a tremendous opportunity to fuel...
read moreAt the Kitchen Table
I spent more than half my career in industries where the ultimate sale was made face to face across a kitchen table, to consumers who were not necessarily excited about the purchase. Let’s face it; heating and air conditioning and insurance, are just not products people wake up excited to buy. So what do you do as a marketer or salesperson in these product categories? How do you engage customers, who really are not very excited? Part of the challenge is to shift the focus, and talk about things of interest to the consumer. Present yourself as a more well rounded person or...
read morePlay Ball with Roundpeg Radio
As the weather turns colder, it is time to think about a whole new seasons of sport. From football to hockey, we are going with sports themed songs… What’s your favorite? To start off our list will include: John Fogerty’s Centerfield and We are the Champions by Queen. What else should be on our list? Remember the play list will be up all week. So send your song requests to @roundpegradio. NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are...
read moreThat's a Wrap – October 22, 2010
Reviewing my web traffic, one thing which has remained constant over the last few years is the percent of new visitors. Approximately 70% of the traffic to my website is comprised of first time visitors. So with that in mind, I thought I would copy an idea from Copyblogger and add a weekly wrap up to our blog on Friday’s. So if you have stopped by to hear Roundpeg Radio ( we will be live at 10:00 am) or you were just curious about our Small Business Services – you can see an overview of what you missed this week. Saturday – Small Business Facebook Study: Part...
read moreThat’s a Wrap – October 22, 2010
Reviewing my web traffic, one thing which has remained constant over the last few years is the percent of new visitors. Approximately 70% of the traffic to my website is comprised of first time visitors. So with that in mind, I thought I would copy an idea from Copyblogger and add a weekly wrap up to our blog on Friday’s. So if you have stopped by to hear Roundpeg Radio ( we will be live at 10:00 am) or you were just curious about our Small Business Services – you can see an overview of what you missed this week. Saturday – Small Business Facebook Study: Part...
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