Small Business Facebook Study: Part Three
We wanted to know more than just if small business owners were using social media, we wanted to know. What were their objectives. In our survey we asked business owners to comment on each of twelve possible uses for Facebook. Brand Awareness, Lead Generation, Drive Traffic to Website, Promote Special Events, Conversation with Clients, Provide Customer Service, Show Work Samples, Make Special Offers, Conduct Research, Distribute Coupons, Recruit Employees or Run Contests For each option, participants could strongly agree, agree, disagree or strongly disagree. ( There was no fence...
read moreSeasonal Comfort
Working with the same client over time allows us to try some different things yet stay true to their brand. We have been working with Precision Comfort of Westfield Indiana for more than a year, developing seasonal advertising campaigns. This year we mapped out a two part strategy with slightly different offers for the fall and winter promotions. Each card is mailed to about 2,500 consumers each week for an 8 week period. To create fun, eye catching cards we challenged our interns Sharaya and Heather to each work on a design. Sharaya came up with a a wonder leaf pattern for the...
read moreAn introduction to Roundpeg's PR Intern Jon Benefiel
I am a senior at the University of Southern Indiana studying Marketing and Business Communications. I am currently finishing several courses via online because I now live in in Fishers Indiana with my girlfriend Stacy and my 2 dogs Milo and Cooper which are Miniature Golden doodles. I am a member of Lambda Chi Alpha Fraternity and a member of organizations such as the Inter-Fraternity Council, Student Government Association and the Rugby Club. Before college I graduated from Perry Meridian High School.. Go Falcons! What You Should Know About Me: I have a huge passion for music, sports, Colts...
read moreAn introduction to Roundpeg’s PR Intern Jon Benefiel
I am a senior at the University of Southern Indiana studying Marketing and Business Communications. I am currently finishing several courses via online because I now live in in Fishers Indiana with my girlfriend Stacy and my 2 dogs Milo and Cooper which are Miniature Golden doodles. I am a member of Lambda Chi Alpha Fraternity and a member of organizations such as the Inter-Fraternity Council, Student Government Association and the Rugby Club. Before college I graduated from Perry Meridian High School.. Go Falcons! What You Should Know About Me: I have a huge passion for music, sports, Colts...
read moreBreaking Up is Hard to Do
At Roundpeg, we’re entering an exciting new time. The company has grown beyond Lorraine banging out business plans at her dining room table. There are now four full-time employees, one part-timer, and several interns at any given time. Instead of working primarily with micro businesses, our sweet spot is now early stage-two companies grossing $250,000 to $2 million. We’ve learned a lot, and we offer more services with a higher price tag. It’s so exciting to be a part of a growing, vibrant company. But that doesn’t mean that there aren’t growing pains. One of...
read more317.569.1396
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