More Than a Few Words – The Brand Gap
After a series of bad reviews, the Gap has gone back to their original logo. This podcast was actually recorded a few days ago and as you can tell, I think going back was the first good choice they made recently. Powered by...
read moreSmall Business Facebook Study – Part Two
While most of the companies we surveyed indicated they use Facebook to promote their business, few seem to be seeing any real result from their activities. As we dove into the data we found few had a specific, or consistent approach to the process. Less than half the companies surveyed indicated they had a specific Facebook strategy. Just like any other marketing endeavor, without a clear strategy which is focused on achieving specific goals, the activities can keep you busy without producing any real results. About 60% of the companies who responded to our survey indicated...
read moreRoundpeg Radio – Are You Working?
Over the last few months, Roundpeg Radio has helped us end our work week with a little fun but we know lots of folks have the working days blues. This week we want to know your favorite working songs. From Dolly Parton’s 9 – 5 to Bob Dylan-”Maggie’s Farm” send us your favorite working class songs! Then the play list will be up all week. So send your song requests to @roundpegradio. NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are...
read moreSmall Business FaceBook Study: Part One
Last spring we conducted a study to learn more about small business owners usage of social media. Almost everyone who participated in the survey indicated they had a Facebook Profile ( this was the most most commonly mentioned network). The majority of respondents (more than 90%) also indicated Facebook was their primary network. This is not surprising, since the simple user interface makes it easy to transition from business to personal. So how much of this Facebook use goes beyond personal? We decided to launch a follow up study in September to find out. Of all the small...
read moreGet My Attention – Then Hold It
As a marketing professional, my focus is typically on generating attention and driving traffic to websites and retail locations. While traffic is great, nobody eats till you close the sale. I was reminded of this when I read a great post by Liz Strauss in which she says: Getting my attention doesn’t mean I’ll buy. To win their thinking, emotional investment and participation in the process and ultimately earn the sale she argues you must tell customers how: your product makes their life smarter, faster, more efficient - (intellectual) your product makes their...
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