Roundpeg Radio – ReRun
The team at Roundpeg is home for the holidays, so there is no live show this week. Instead we have built a play list containing some of our favorite tunes from the past six months. So if you are working, enjoy the list, and we will be back live next Friday! NOTE: The widget takes a minute to load, and you’ll have to refresh to see the new songs. Make sure your speakers are...
read moreThat's a Wrap! Week Ending Nov. 26
As you recover from your Thanksgiving Day overindulgence, and try to get caught up on all the things you missed this week, here is a summary of what happened here @roundpeg. While we included our usual mix of marketing, social media, and ramblings, there was a definite theme as we explored Web Metrics and how small business owners can use the data to grow their business Saturday - Comfy Chairs, Free WiFi and Smiling Security Guards – This is Flying I flew out of Ft. Smith Arkansas yesterday. And while the rest of the country was complaining about new security standards, invasive...
read moreThat’s a Wrap! Week Ending Nov. 26
As you recover from your Thanksgiving Day overindulgence, and try to get caught up on all the things you missed this week, here is a summary of what happened here @roundpeg. While we included our usual mix of marketing, social media, and ramblings, there was a definite theme as we explored Web Metrics and how small business owners can use the data to grow their business Saturday - Comfy Chairs, Free WiFi and Smiling Security Guards – This is Flying I flew out of Ft. Smith Arkansas yesterday. And while the rest of the country was complaining about new security standards, invasive...
read moreI Thought Turkeys Could Fly!
Sometimes, an idea sounds really good, until you look at all the details. One of my favorite examples is demonstrated in an episode from the classic sitcom: WKRP in Cincinnati. If you are not familiar with the story, the station manager comes up with a clever promotion to drop live Turkeys out of a helicopter. The problem: He didn’t know Turkeys couldn’t fly. While you are enjoying this brief thirty second clip, think about your promotion ideas. While not as drastic, are you missing a critical success factor by missing the target, their needs or their interests. The...
read moreWeb Metrics: Performance
You have effectively driven prospects to your small business site. Now what? Is your website an effective part of your overall marketing? Do you convert causal visitors to returning prospects and clients? How do you know? There are several metrics which help small business owners understand how their site is performing. Page Views/Time on Site – How do you get visitors to look around? Make your site interesting for all communication styles. The world is divided into three learning styles. Auditory, Visual and Kinesthetic. To appeal to each of these personality styles; add pictures,...
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