Web Metrics : Traffic Sources
As small business owners work to grow overall web site visitors, it is important they answer questions about: Where does your traffic come from, and Why? Studying your referring sites and key words will help you find the answers to these important questions. Referring Sites: Expanding your referring sites, increases the outlets where people might bump into you. You can build these critical, credible external links by promoting others. Write blog posts about others, link to their site, post quality comments on other sites, engage in conversations, and bloggers will return the favor....
read moreWeb Metrics: Traffic Measures
Scholars have argued this question for years: If a tree falls in the forest, and no one is there, does it make a sound? While I am not sure I know the answers to that question, there is a variation for websites. If you build a website and no one comes, do you really have a website? The answer … NO. Fundamentally, your website is a waste of time if it has no traffic. Today we will take a closer look at traffic measures and how to increase them. Total Traffic – While this may increase or decrease because of external factors, you goal should be to move this measure in a generally...
read moreWeb Metrics: Using Data to Drive Action
Recently I had a chance to hear Doug Karr talk about social media and web metrics. In an information-loaded presentation which made my head spin and hand cramp from writing, he shared tips on measuring social media and internet marketing campaign performance. While the entire presentation was filled with worthwhile content, my favorite part focused on what to do with the data. Doug discussed strategies to use to improve performance on key metrics. These strategies are not just busy work, but part of an integrated approach to make you web sited the center-point of our overall marketing...
read moreShop Small Business
American Express has developed a really cool promotion for small business. They are offering free facebook ad and cash back when business owners spend money on their business on the Saturday after Thanksgiving. Click here for...
read morePitch vs. Press Release
Pitches and press releases are the two most basic tools in any PR practitioner’s toolbox. They’re both ways of getting information to the press in the hopes that the media will pick up your story, but the two are are very different in form, function, and purpose. Savvy small business owners should use both to build buzz for their business. Perhaps more familiar to outsiders is the press release. A press release is a piece that covers a (hopefully) newsworthy bit of information in a very journalistic fashion. A good press release will be written in AP Style, the style most...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
